Feb. 12, 1997--Upside Publishing Co., publisher of Upside magazine and Upside.com, today announced a new site on the World Wide Web devoted to informing readers about the latest business technology books.
The site, www.upside.com/books/, is a product of the new Upside Books division, which launched in January. The site features reviews of recently published books on technology and business, as well as a list of "Upside Classics" -- books that never go out of style. These works may be purchased via links to Amazon.com, the earth's biggest bookstore, of which Upside Books is an Associate member.
"We are very pleased to have Upside.com in the family of over 6,000 Amazon.com Associates," said Jeff Bezos, Amazon.com founder and CEO. "Upside.com is a tremendous source of information for the latest web and technology news. As an Amazon.com Associate, their expert reviews and recommendations will help visitors buy the best business technology books available."
In the future, excerpts from books with the Upside imprimatur, to be published under agreement with John Wiley & Sons Inc., will also appear on the site. The Upside-Wiley series will cover such subjects as profiles of technology companies and executives and how they succeed or fail; how technology is transforming business and society; and what business people need to know about technology to compete effectively.
Books on similar topics will be considered for review in Upside magazine and on the Upside Books Web site. To submit a book for review, mail one copy to Karen Southwick, care of Upside Publishing Co., 2015 Pioneer Court, San Mateo, CA 94403.
"Upside continues to expand its presence in the technology world, branching out from the magazine into conferences and now books," said David Bunnell, publisher and CEO of Upside Publishing Co. "The Web site is only the beginning."
"Along with our agreement with John Wiley & Sons, this new site is an opportunity for Upside to extend its franchise into the book arena," said Karen Southwick, editor of Upside Books. "We expect to bring the same provocative voice to our book products as readers are accustomed to in the magazine."
Upside is the only national magazine edited for the technology elite. Every month, technology executives turn to Upside for interviews with industry visionaries and in-depth analyses of the technologies and companies driving the digital revolution. Upside is published monthly by Upside Publishing Co.
The company also produces Upside.com (http://www.upside.com), a comprehensive business resource center for technology-savvy executives who use the Web, and a series of executive conferences, including the Upside Technology Summit and David Coursey's Showcase '97 scheduled for April 27-30. Upside.com can be accessed at http://www.upside.com .