Store Offers Customers at Amazon.com Exclusive Beauty Advice from Celebrity Makeup Artist Eve Pearl

SEATTLE--(BUSINESS WIRE)--Oct. 27, 2004--Amazon Services, Inc., an Amazon.com (Nasdaq:AMZN) company, today announced the grand opening of its Beauty store (www.amazon.com/beauty) -- a single shopping destination offering thousands of beauty products, including skin care, fragrance, makeup, hair care, men's grooming, and spa products. Customers will find their favorite products from Sephora, Avon, LUSH, N.V. Perricone, H2O Plus, L'Occitane, Laura Mercier, Philosophy, and DDF, as well as discover hard-to-find brands. Customers will also enjoy exclusive deals and gift-with-purchase offers from leading beauty sellers.

In the Amazon.com Beauty store, celebrity makeup artist Eve Pearl offers customers exclusive tips on how to get great looks like the perfect smoky eye and modern matte lips. Ms. Pearl, a three-time Emmy Award winner and author of Plastic Surgery Without the Surgery: The Miracle of Makeup Techniques, has worked with Hollywood celebrities such as Sharon Stone, Mira Sorvino, Lisa Ling, and Amanda Peet. Ms. Pearl's monthly "how-to" advice column, featuring specific product recommendations and techniques, will help customers find the right makeup and skin care products, solve beauty problems, and discover the hottest styles.

Customers will find great values through free-shipping offers, gift-with-purchase promotions, and exclusive deals in the Amazon.com Beauty store. This holiday season, customers can take advantage of the Beauty Holiday Bonus and receive an Amazon.com gift certificate with a minimum purchase from merchants like Philosophy, N.V. Perricone, H2O Plus, Avon, and DERMAdoctor.

"Our goal is to offer customers the largest selection of the best beauty products as well as exclusive content to help them find and discover the right products for them. Some favorites are Philosophy Hope in a Jar, LUSH's Dream Cream, and Fresh Sugar Blossom scent," said Maria Renz, director of Amazon.com Beauty. "By delivering a stress-free shopping experience -- with hundreds of fabulous brands, customer reviews, top sellers lists, and one convenient Shopping Cart -- the Amazon.com Beauty store is hoping to prevent numerous frowns and keep wrinkles from making a premature appearance."

The Amazon.com Beauty store has launched in a beta (test) phase in order to gather input from customers to ensure the best possible customer experience for online beauty shopping. During this beta phase, the Beauty store is continually adding selection and testing different features. Some customers have already responded.

"I am a user of Yves Rocher, Avon and L'Occitane. I am really excited that you are going to carry these products. Being of European origin, it is great to have access to some of these products that are difficult to find locally." --Bea Horrobin, Milford, New Hampshire

"I adore this new category and am so excited to find both Jurlique and Guerlain (and many more) as they are so hard to find. I would like to see even more items (I know it's beta stage, but I am overly excited!)" --Heather Cook, Rancho Cucamonga, California

"The variety available from the Beauty store is very good, with the cross-section of products and manufacturers wide enough to appeal to almost any woman." --Polly Callant, Twin Falls, Idaho

Customers will always find offers and exclusive deals when they visit the Amazon.com Beauty store. In November and December, the following offers await:

    --  Exclusive holiday offers from top beauty brands starting in        mid-November. Customers who purchase a minimum amount from        select merchants -- including Philosophy, N.V. Perricone, H2O        Plus, DERMAdoctor, DDF, and many more -- receive an Amazon.com        gift certificate toward a future purchase.    --  Free-shipping offers from select merchants, including Sephora,        Fresh, Avon, LUSH, Crabtree & Evelyn, L'Occitane, B. Kamins,        DERMAdoctor, Davies Gate, H2O Plus, Osmotics Cosmeceuticals,        MenEssentials, and many more.    --  Free-gift-with-purchase offers from merchants such as Avon,        Philosophy, Yves Rocher, Zirh, Blockhead Bath, DERMAdoctor,        and SpaLook.    For more details, visit www.amazon.com/beauty.    About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

CONTACT: Amazon Services, Inc.
Molly Ingle, 206-266-7180

SOURCE: Amazon Services, Inc.