--Developing interface which allows customers to search products with the bar-code reader to provide more convenient “Amazon ™Mobile” service--

The online store Amazon.co.jp today announced that it has renovated its “Amazon Anywhere” mobile phone service and launched the new mobile phone service “Amazon Mobile” with the additional function of “Amazon Scan Search” which allows customers to search products via a mobile phone easily with the bar-code reader. The addition of this function makes mobile commerce even more convenient.

By utilizing “Amazon Scan Search” *1 which can scan barcodes of products that Amazon.co.jp deals in, “Amazon Mobile” makes it possible to shop while displaying detailed product pages on the mobile phone screen and confirming products' detailed information. In addition, besides providing detailed information of products, it introduces similar products, top-sellers and other relevant product information. It simplifies the task of finding products that customers are looking for. Furthermore, it offers a broad range of uses, such as sharing products that are recommended by your friends and acquaintances, and purchasing commodity.
“Amazon Scan Search” was developed and originated by Amazon.co.jp, and Amazon.co.jp is the first Amazon site to implement and introduce this system.

Furthermore, as a part of the renovation of this new mobile service, Amazon.co.jp promotes the further enhancement of contents, such as an additional search function of imported CDs that can only be used with “Amazon Mobile,” “weekly ranking of top music CDs from Amazon.com and Amazon.co.uk,” “weekly top keyword search ranking of Amazon.co.jp,” and other original “Amazon Mobile” ranking features.

As the commemoration of this renovation, Amazon will provide ¥500 Amazon gift certificates as a special campaign for customers who purchase more than ¥5,000 items (including tax) via Amazon Mobile, and a special gift campaign for 30 lucky winners. Such gift campaigns are featured on “Amazon Mobile” until December 25, 2004*2. In addition, as a special event for the Christmas season, in conjunction with Amazon.co.jp for PC, “Amazon Mobile” launched “Holiday A-List – Celebrity Recommendations”. More than 30 celebrities active in music, movies, publishing and a variety of other fields in Japan and abroad will participate in the event and will introduce their favorite goods and their own products as Christmas presents for Amazon.co.jp customers with attachment of their original messages and unique contents.

Purchases at Amazon.co.jp more than ¥1,500 are shipped free of charge nationwide and COD purchases are also accepted.

*1 Mobile phones models compatible with the barcode reader function: SH505i, F505i, D505iS, P505iS, N505iS, SO505iS, SH505iS, F505iGPS, D506i, F506i, N506i, P506iC, SH506iC, SO506iC, N900i, P900i, SH900i, F900iT, P900iV, N900iS, D900i, F900iC　（As of November 22, 2004） *2 Campaign information confirmation URL: www.amazon.jp (For mobile phone) 　 www.amazon.co.jp/mobile　(For PC)

About Amazon.co.jp www.amazon.co.jp

Amazon.co.jp opened its virtual doors in November 2000, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers millions of Japanese and foreign language books, videos, DVDs, software titles, PC & video games, electronics and Home& Kitchen items. Through the Amazon Mobile mobile commerce platform, Amazon.co.jp is also accessible via i-mode, EZweb and Vodafone Llive! wireless devices. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalised recommendations; and streamlined, 1-Click ordering. Amazon.co.jp is one of six internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA; Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

Please direct inquiries related to this press release to:
Amazon Japan K.K.
PR: Misao Konishi / Megumi Miyazaki
Tel: 03-4288-4020
E-mail: press@amazon.co.jp

Please direct inquiries from readers:
Amazon.co.jp Customer Center
http://www.amazon.co.jp/contact-us