Amazon.de: Amazon.com's Tenth Holiday Season Is Best Ever

• Consumer Electronics is Biggest Category for the First Time in Company's History - on Amazon.de and Amazon.com
• Amazon.com set a single-day record with more than 2,8 million units ordered worldwide

SEATTLE/MUNICH, Dec. 27, 2004 - Amazon.com, Inc. (NASDAQ: AMZN) today announced it has finished its busiest holiday season ever during which time it set a single-day record with more than 2.8 million units ordered, or 32 items per second, worldwide. Additionally, for the first time ever, consumer electronics sales surpassed book sales and became Amazon's largest sales category on www.amazon.com on Thanksgiving weekend and on www.amazon.de on the last weekend before the holidays - even while its books business set new records on the respective weekends.

"We are extremely grateful to our customers," said Jeff Bezos, founder and CEO of Amazon.com. "On behalf of Amazon.com employees around the globe, we wish everyone happy holidays and best wishes for the coming year."

Worldwide 2004 Holiday Facts
(includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com).

• On the peak day this season, Amazon's worldwide fulfilment network shipped over two million units.
• Amazon.com shipped to 217 countries.
• More than half a million gift certificates were ordered between November 25th and December 24th 2004.
• Amazon.com shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

Amazon.de 2004 Holiday Facts (www.amazon.de only)

• Over 37 kilometers of gift wrap and 47 kilometers ribbon were used on customer orders this Christmas.
• Many Christmas presents ordered at Amazon.de this holiday season had to travel a long way: destinations include Thailand (Muang, Phuket), Japan (Nagoya, Aichi), China (Beijing) and Mongolia (Ulan Bator). Happy gift receivers can look forward to books from the SZ library, calendars with romantic landscapes of Germany, the Comic Tim + Struppi at Congo and the Langenscheidt German language dictionary.
• In its new Toys & Kinderwelt shop, Amazon.de sold products from more than 250 brands in the past three months - among the most popular brands were Schmidt Spiele, Ravensburger, Mattel and Lego.
• Helping to understand women: The most unexpected success this year in the German books market definitely was Langenscheidt Deutsch-Frau / Frau-Deutsch - the dictionary for German-Women/Women-German sold more than 30,000 times in the pre-Christmas time!
• In total, Amazon.de sold over 140,000 copies of the Lord of the Rings DVD box sets that were published on December 10, 2004 before Christmas: this includes Der Herr der Ringe - Die Rückkehr des Königs (Special Extended Edition, 4 DVDs), Der Herr der Ringe - Die Rückkehr des Königs (Sammlerbox, 5 DVDs) and Der Herr der Ringe - Die Spielfilm Trilogie (Extended Versions, 12 DVDs)
• All books orders of customers this holiday season have been shipped free of charge. Amazon.de started the new service in October and is now sending all books, audio books and calendars free of charge.

"With our new express shipping option, we're happy we've been able to offer our customers an additional shopping day at Amazon.de where they could be sure to receive their presents in time for Christmas Eve. And many of our customers took advantage of our newly added product categories Home & Garden and Toys & Kinderwelt and we'll make sure to keep adding selection for our customers in the future," said Ralf Kleber, Managing Director of Amazon.de.

Amazon.de's last minute orders (before cut off date for Express shipping on December 22, 2004, across all product categories; based on items.)<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

About Amazon.de

Amazon.de opened its virtual doors in October 1998. Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.de and sellers list millions of new and used items in categories such as books, CDs, videos and DVDs as well as products for home and garden, consumer electronics and photos, toys, PC and video games, software and computer supplies. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.de's millions of customers. Amazon.de offers its customers payment by invoice, a secure credit card payment option, personalized recommendations, and a time saving ordering process using 1-ClickTM technology. Through Amazon Mobil, Amazon.de is accessible via WAP technology at www.amazon.de/mobil. Austrian customers can access the full range of products via www.amazon.at.

www.amazon.de is one of seven websites operated by Amazon affiliates; the others are www.amazon.com, www.amazon.co.uk, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.joyo.com. Amazon.de is the trading name for Amazon.com Int'l Sales, Inc., Amazon Services Europe S.a.r.l. and Amazon.de GmbH, which are both wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN) located in Seattle, Wash.

As used herein, "Amazon.com, "Amazon.de", "we", "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

For further information:

Amazon.de GmbH
Public Relations
Christine Höger
Moosacher Straße 51
80809 München
Telefon: 089/35803-233
Mobil: 0170/4039430
Telefax: 089/35803-481
E-Mail: choeger@amazon.de

häberlein & mauerer ag
agentur für public relations
Susanne Larbig
Franz-Joseph-Straße 1
80801 München
Telefon: 089/38 108-107
Telefax: 089/38 108-150
E-Mail: susanne.larbig@haebmau.de