Amazon.co.jp Offers the Japanese version of Harry Potter and the Order of the Phoenix for Immediate Pre-order; Date-of Release Delivery for pre-order customers on the Publication Day, September 1 for Free! On-The-Day Delivery is the first realization in the history of Amazon.co.jp

March 15, 2004 – Amazon.co.jp (http://www.amazon.co.jp/), has announced that it has begun accepting pre-orders for the Japanese-language version of fifth installment in JK Rowling's beloved Harry Potter series, Harry Potter and the Order of the Phoenix (price: 4,000 JPY excluding tax). For the first time, Amazon.co.jp customers who pre-order Harry Potter and the Order of the Phoenix will have the added convenience of having the two-volume set delivered to their door on September 1, 2004, thus avoiding the time and trouble of traveling to the stores.*1

In addition, customers who pre-order Harry Potter and the Order of the Phoenix at Amazon.co.jp will also receive a complimentary commemorative Amazon.co.jp Harry Potter book cover and book marker *1, and an email edition of the Amazon.co.jp “Harry Potter Special E-mail Magazine,” featuring summaries of the first four books in the Harry Potter series, highlights from Harry Potter and the Order of the Phoenix, and a Harry Potter one-point English lesson.

Fans of Harry Potter can also find a complete selection of their favorite books, movies, music and hundreds of other items featuring their favorite wizard in the Amazon.co.jp Harry Potter store (http://www.amazon.co.jp/harry/). Visitors to the store can find and order Harry Potter-related products from across the world, including the English, German, French, Spanish, and UK versions of all five books in the Harry Potter series.

“We have a great selection of Harry Potter items, and by pre-ordering now, Amazon.co.jp customers will be among the first to receive the book when it's released on September 1,“ said Jasper Cheung, President of Amazon Japan K.K.

As of today, Harry Potter series have been extremely popular with Amazon.co.jp customers. The Japanese version of Harry Potter and the Goblet of Fire (book 4) was the best-selling title of Japanese books for Amazon.co.jp, and the English-language version of Harry Potter and the Order of the Phoenix (book 5) became the best-selling title in the history of Amazon.co.jp.

*1 Details about conditions of the campaign are provided on Amazon.co.jp Books store from today and on the site www.amazon.co.jp/hp_promo from March 16th.

*The prices stated on this press release reflect that of March 15, 2004.

For more information or to arrange an interview with an Amazon.co.jp editor, please contact:

Amazon Japan K.K.
PR: Misao Konishi / Megumi Miyazaki
Tel: 03-4288-4020
E-mail: press@amazon.co.jp

Or contact the PR Agent:
Vector, Inc. K.K.
Kaori Nishida / Sayaka Ishigaki / Saori Kiryu
Tel: 03-3403-2230
E-mail: amazon@vectorinc.co.jp

Please direct inquiries from readers:
Amazon.co.jp Customer Center
http://www.amazon.co.jp/contact-us

About Amazon.co.jp www.amazon.co.jp
Amazon.co.jp opened its virtual doors in November 2000, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers millions of Japanese and foreign language books, videos, DVDs, software titles, PC & video games, electronics and Home& Kitchen items. Through the Amazon Anywhere mobile commerce platform, Amazon.co.jp is also accessible via i-mode, EZweb and Vodafone Llive! wireless devices. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalised recommendations; and streamlined, 1-Click ordering.

Amazon.co.jp is one of five internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA; the others are the French-language site Amazon.fr, the German-language site Amazon.de, Amazon.co.uk and Amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.