-- A Host of Top Apparel Retailers and Brands, Including Baby Phat, Bluefly, Coldwater Creek, Elisabeth, JLO by Jennifer Lopez, J. Jill, Lucky Brand Jeans, Maidenform, Pacific Sunwear, Rocawear, Samsonite, Shady LTD, Teva Sports Sandals and XOXO Joining Store

SEATTLE--March 9, 2004-- Amazon.com, Inc. (Nasdaq:AMZN) today announced that several leading apparel retailers and brands, including Baby Phat, Bluefly, Coldwater Creek, Elisabeth, JLO by Jennifer Lopez, J. Jill, Lucky Brand Jeans, Maidenform, Pacific Sunwear, Rocawear, Samsonite, Shady LTD, Teva Sports Sandals and XOXO are joining more than 200 apparel sellers in the Amazon.com Apparel & Accessories Store (www.amazon.com/apparel), which offers more than 2,000 brands featuring over 150,000 clothing styles with more than one million color and size combinations. Amazon.com's integration of new apparel partners continues to accelerate, with more than 50 new merchant partners integrated in the past few months.

Since its launch in November 2002, more than one million customer accounts have ordered an apparel item from among their favorite apparel brands the Amazon.com way -- with easy navigation, a single shopping cart, customer reviews and other helpful information. Sales in the first two months of 2004 are up approximately 90 percent year-over-year in the Amazon.com Apparel & Accessories Store. A sampling of orders from that time period includes 52,000 pairs of shoes, 48,000 pairs of pants and jeans, 25,000 pairs of underwear, 21,000 jackets, coats and fleeces, and 15,000 men's dress shirts.

"We're excited to be serving our one-millionth customer account in the Amazon.com Apparel Store," said Russ Grandinetti, vice president for Apparel at Amazon.com. "These are brands and products that our customers know and love, and are great additions to our ever-expanding selection of more than one million unique items."

"Pacific Sunwear selected Amazon.com because of the exposure to millions of new customers who haven't yet experienced our brand," said Carl Womack, Senior Vice President and Chief Financial Officer, Pacific Sunwear of California, Inc. "Amazon.com and Pacific Sunwear combined, offer customers the best of both worlds -- access to popular action sports apparel, footwear and accessories, in an exceptional online shopping environment."

Amazon.com combines experience in online retailing with its expertise in providing customers with the most helpful features and information, and offers this best-of-breed e-commerce experience to apparel and other retailers. Additionally, Amazon.com merchant partners benefit from helpful site features, such as top sellers lists, product descriptions, and similarities that customers have come to expect from Amazon.com.

To experience all that Amazon.com's Apparel & Accessories Store has to offer, visit www.amazon.com/apparel or go straight to Amazon.com and click on the Apparel & Accessories tab.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, kids and baby and home and garden.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.