SEATTLE -- April 6, 2004 -- As part of its ongoing commitment to lowering prices for customers, leading online retailer Amazon.ca (www.amazon.ca) today unveiled a new, everyday low price offer on hundreds of thousands of Canada's most popular books.

Amazon.ca announced it is extending its previous offer of 30 percent off books over $30 to include books priced at $25 or more, making more than 250,000 books available to customers at a 30 percent discount. Amazon.ca has offered customers 30 percent off books $30 or more since its June 2002 launch.

Thirty-percent off books over $25 is not a seasonal or limited-time promotion, but an ongoing, 365-days-a-year offer that dramatically increases the savings available to Amazon.ca customers on both hardcover and paperback books across a wide range of genres. Examples of current topselling books now available at lower prices include:

 

  • Dime Store Magic, by Kelley Armstrong, now $17.47 (30% savings)
  • Eragon: Inheritance, Book I, by Christopher Paolini, now $20.27 (30% savings)
  • Living the G.I. Diet: Delicious Recipes and Real-Life Strategies to Lose Weight and Keep it Off, by Rick Gallop, now $17.47 (30% savings)
  • Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers, by Lois P. Frankel, now $20.97 (30% savings)
  • The Automatic Millionaire: Canadian Edition: A Powerful One-Step Plan to Live and Finish Rich, by David Bach, now $20.97 (30% savings)
  • The Heart Is an Involuntary Muscle, by Monique Proulx, now $17.47 (30% savings)
  • The Myth of Ability: Nurturing Mathematical Ability in Every Child, by John Mighton, now $17.47 (30% savings)
  • Vernon God Little, by D.B.C. Pierre, now $17.50 (30% savings)

 

“At Amazon.ca we are continually working to lower prices for Canadians,” said Marven Krug, general manager, Amazon.ca. “With today's announcement, we are extending the savings already available on Amazon.ca, which include 40 percent off Globe and Mail bestsellers and Free Super Saver Shipping on orders of $39 or more, to also include 30 percent off books over $25 so that customers can save even more money shopping at Amazon.ca.”

In June 2002, Amazon.ca launched with free shipping on orders over $75, 30 percent off books over $30 and up to 30 percent off DVD pre-orders and bestsellers. Since then the online retailer has introduced several additional, everyday discounts for customers, including 40 percent off Globe and Mail bestsellers, Free Super Saver Shipping on orders of $39 or more, and $14.99 or less on thousands of CDs. Amazon.ca is now extending its 30 percent discount on books to include books over $25. Amazon.ca also offers customers everyday low prices on software titles and computer and video games and accessories.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos and DVDs as well as a vast array of software, video games and consoles – all at everyday low prices. Amazon.ca also offers Free Super Saver Shipping, available on orders of $39 or more delivered to the same Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new and collectible merchandise on the same pages where Amazon.ca sells those items new.

To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

Amazon.ca is the trading name of Amazon.com.ca, Inc., an affiliate of Amazon.com, Inc.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

To schedule an interview with an Amazon.ca representative please contact:

Victoria Kirk
NATIONAL Public Relations
416-586-0180
vkirk@national.ca