September 17, 2004: Leading online retailer Amazon.co.uk today announced that it has received more than 85,000 pre-orders for the Star Wars Trilogy DVD (Episodes IV-VI) which is set for release on Monday September 20. The title is Amazon.co.uk's biggest DVD pre-order title of all time.

The Star Wars Trilogy has broken The Lord of the Rings: The Two Towers previous pre-order sales record. The Lord of the Rings: The Two Towers took a total of 50,000 pre-orders in advance of its release back in August 2003. The Star Wars Trilogy has dramatically beaten this tally, becoming Amazon.co.uk's biggest pre-selling DVD title ever.

Amazon.co.uk customers can order their copy of the Star Wars Trilogy for just £26.99 (a saving of 40%). For a limited time Amazon.co.uk is also offering its customers free first class UK delivery on this highly sought after title.

Amazon.co.uk has been packing the Star Wars Trilogy DVD box sets under tight security at its distribution centre in Milton Keynes. The DVDs will be shipped out over the weekend to ensure customers who pre-ordered the title by September 15 receive their copy on the day of release.

Star Wars Fun Facts

 

  • If the more than 85,000 pre-ordered copies of the Star Wars Trilogy were stacked one on top of the other, the DVD box sets would be over 16,000 metres tall, that's three times the height of Mt. Kilimanjaro in Tanzania, or 124 times higher than the London Eye
  • The total weight of the more than 85,000 pre-ordered DVDs is 42 tons, the equivalent of 8 African elephants or 2.5 bendy buses!

 

For further information visit www.amazon.co.uk/starwars

For further information please contact:
Laura Martin / Lyndsey Honour at Idea Generation:
Tel no: 020 7428 4943 / 020 7427 2629
laura@ideageneration.co.uk / Lyndsey@ideageneration.co.uk

Rachel Silk at Amazon.co.uk:
Tel no: 020 8636 9280
rsilk@amazon.co.uk

Terms and conditions

Offers available for a limited time only and are subject to availability. Products may change from time to time. Information correct at time of issue. Discounts and savings refer to savings on RRP for DVDs.

Free Delivery available for orders of Star Wars trilogy placed on the Amazon.co.uk Web site (excluding third-party sites and sellers) for deliveries within the United Kingdom.

See Amazon.co.uk Web site for further details, terms and conditions.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Kids!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.

Amazon.com operates seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com , which is operated in cooperation with affiliates.

Forward looking statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.