Using the latest technology in the business, searching for the book you want has become much more convenient.

Amazon.co.jp, the online store, today announces the launch of "Nakami Kensaku! (Search Inside!)” a new program enabling customers to search and preview inside books, on both the Japanese and English books. “Search Inside!," is a new program that, in addition to the existing specific keyword book search by author's name or title, also provides customers with a more efficient way to find the book they want, by targeting searches to all the sentences in a book.

“Search Inside!” provides search capabilities for all words and sentences in over 130,000 books -- amounting to several tens of millions of pages of searchable text. Moreover, preview of target books is also possible. This program is integrated with Amazon.co.jp's existing book searching capabilities, and every single genre of book is targeted for the program. For example, if someone wanted to search for a book related to "Activation of Organization," in addition to bringing up books with these words in the title, by searching for the keyword "Activation of Organization," it would also be possible to indicate at a glance books in which these words appear within the sentences of the book. For a concrete example of this searching method, please refer to Using "Search Inside! (Example)."

On Amazon.com, a similar program "Search Inside the Book" began in October of 2003. The program was also expanded to Amazon.co.uk and Amazon.de in July of 2005, and Amazon.fr and Amazon.ca in August of 2005.

Lauren Kawasaki, Media Director of Amazon Japan K.K. says, "With the cooperation of publishing companies, we are very happy to be able to inaugurate "Search Inside!” at Amazon.co.jp." Using the latest technology developed by Amazon, customers can find the books they want even easier, and we expect there will be even more opportunities to purchase books."

Using “Search Inside!” customers will be able to search inside for books from around 280 companies, including publishers such as Kodansha, Softbank Creative (Former Softbank Publishing), Nikkei BP Publication Center, PHP Research Institute, John Wiley & Sons, Inc., Simon & Schuster, Inc. and Cambridge University Press and be able to preview the text inside prior to purchasing. With continued cooperation from publishing companies, Amazon.co.jp is planning to expand "Search Inside!" to include more searchable titles and genres in future.