Offers Customers the First Cash Balance Back in China e-commence

November 2, 2005, Beijing – Joyo.com, China's leading online retailing company, announced today that it has lowered the price of Harry Potter and the Half-Blood Prince (Chinese simplified version). This new price applies to all customers who have previously ordered or purchased Harry Potter and the Half-Blood Prince from Joyo.com. As of October 27, 2005, all customers who purchased the book at a price higher than the lowest offering price of RMB 29 by Joyo.com would have already got a refund credited to their Joyo.com account before November 1, 2005. The credited amount is available for purchase of any Joyo.com product without any restrictions. It is the first time that an online company crediting the balance to customers, and reflects Joyo.com's commitment to providing customers with the best online shopping experience.

Joyo.com is committed to offering customers the widest selection of products at the best prices. In 2004, Amazon.com acquired Joyo.com Limited, a British Virgin Islands Company, which operates the Joyo.com Web sites in cooperation with Chinese subsidiaries and affiliates.

 

Harry Potter and the Half-Blood Prince is extremely popular around the world ever since its launch. Since October this year, Chinese simplified version of this title has been made available to Joyo.com's customers in China. Within 24 hours of its launch, Harry Potter and the Half-Blood Prince became No. 1 on Joyo's bestselling book list, and has remained atop Joyo.com's bestseller list for ten consecutive weeks and the trend is still continuing.

At the same time, Joyo.com has developed a Harry Potter specialty zone on its site, where customers can find hundreds of Harry Potter related items ranging from books to DVDs.

Wang Hanhua, managing director of Joyo.com, said, “We are delighted to offer customers the highly anticipated Harry Potter and the Half-Blood Prince at an even better price, and we will continue with our commitment of providing customers with the best online shopping experience and bringing the best benefits to every customer.”

About Joyo.com

Joyo.com was founded in May 2000 and offers customers a wide selection of books, music, videos and DVDs, software, toys and gifts, among other products. Joyo.com is headquartered in Beijing.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

Media contact: GolinHarris Vivian Wu Tel: (010) 85802022 – 105 e-mail: vwu@golinharris.com