Retail Website of Premier Children's Apparel and Accessories Brand to Be Built on Amazon Technology

SEATTLE & OSHKOSH, Wis.--(BUSINESS WIRE)--April 21, 2005--Amazon Services, Inc. and OshKosh B'Gosh, Inc. (Nasdaq:GOSHA) today announced that OshKosh B'Gosh will use the Amazon Services enterprise solution for its online offering. Under their multi-year agreement, Amazon Services will build and maintain a private label OshKosh B'Gosh branded website backed by Amazon technology. Amazon Services, Inc. is a subsidiary of Amazon.com, Inc. (Nasdaq:AMZN).

"We sought an e-commerce partner that could embrace the OshKosh B'Gosh brand while pushing it forward with features that are the latest in e-commerce technology, which is why we chose Amazon Services," said Paul Lowry, OshKosh B'Gosh Vice President Corporate Retail.

Amazon Services will host the OshKosh B'Gosh website and use Amazon's technology to give OshKosh B'Gosh control over their brand, the customer experience, and their online business. Amazon shopping technology such as 1-Click(R) checkout, Search and Navigation, Personalization, Ordering and Payments, Wish Lists and Recommendations will also be available to OshKosh B'Gosh's online customers.

"We are pleased that OshKosh B'Gosh chose Amazon Services for its e-commerce technology solution," said Amazon Services Vice President Tom Beckwith. "We look forward to creating an online offering that mirrors OshKosh B'Gosh's longstanding commitment to style, durability, and quality."

About Amazon Services, Inc.

Amazon Services, Inc. is a subsidiary of Amazon.com, Inc. (Nasdaq:AMZN) that offers the technical platform, operational capabilities and online retailing expertise that power Amazon.com, Target.com, The Bombay Company, NBA.com Store, and other leading retail sites seeking a world-class, cost effective e-commerce offering for their customers.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

About OshKosh B'Gosh, Inc.

OshKosh B'Gosh, Inc. is best known as a premier marketer of quality children's apparel and accessories, available in over 50 countries around the world. The Company is headquartered in OshKosh, Wisconsin. For more information on OshKosh B'Gosh, please visit: www.oshkoshbgosh.com.

CONTACT: Amazon Services, Inc.
Amazon Media Hotline, 206-266-7180

SOURCE: Amazon Services, Inc.