SEATTLE--(BUSINESS WIRE)--June 15, 2005-- Online Retailer Accepting Submissions for Its First-Ever Harry Potter Kids Review Panel

What: With one month remaining before its July 16 release, eager muggles have already ordered more than 560,000 copies of "Harry Potter and the Half-Blood Prince" (Book 6) on Amazon.com (www.amazon.com) -- more orders than the online retailer received for any book in the past 12 months. Fans can now track the demand for the latest Harry Potter installment in real time with Amazon's Harry Potter Meter -- an hourly updated ticker reflecting orders placed to date for "Harry Potter and the Half-Blood Prince."

Amazon.com is also still accepting submissions for its first-ever Harry Potter Kids Review Panel. Interested muggles under the age of 18 can submit a 1- to 3-minute video via the Amazon.com Web site in which they espouse:

-- Why they love Harry Potter
-- Their favorite moments from the series
-- Why they consider themselves a Harry Potter expert
-- What they're hoping will happen in "Harry Potter and the Half-Blood Prince"

Select video submissions will be shown on the Amazon.com Web site for enjoyment by fellow fans, and those experts named to the panel may also be asked to participate in interviews about the Harry Potter series with television, radio and print media outlets. The deadline for submissions is June 20; panel members will be announced June 27.

Where: To view the Harry Potter Meter, visit Amazon.com's Books store at www.amazon.com/books.

For more information about the Amazon.com Harry Potter Kids Review Panel, visit the product information page for "Harry Potter and the Half-Blood Prince" and click the Kids Review Panel link, or go directly to www.amazon.com/hpkidspanel.

Order Now for Delivery on July 16!

Amazon.com has teamed with UPS and the United States Postal Service to deliver "Harry Potter and the Half-Blood Prince" to excited fans across the country on Saturday, July 16 -- the first day the book is available to the public. Amazon.com is offering Saturday delivery, for the same price as standard shipping, for orders to addresses within the lower 48 states, and free Saturday delivery for Amazon Prime members. Delivery on July 16, 2005, is guaranteed or Amazon.com will refund the cost of the book. More information can be found at www.amazon.com/hp6_help.

Note about Amazon.com's Harry Potter Meter: The Harry Potter Meter tracks the approximate number of "Harry Potter and the Half-Blood Prince" books ordered from the www.amazon.com site and from U.S. syndicated store sites, such as Borders.com, but excludes all third-party seller arrangements. The Harry Potter Meter is updated frequently but is not adjusted for items ordered that are subsequently canceled. The Harry Potter Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.

About Amazon.com

Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

CONTACT: Amazon.com Media Relations
Kristin Mariani, 206-266-7180

SOURCE: Amazon.com