SEATTLE, Oct 23, 2006 (BUSINESS WIRE) -- (Nasdaq:AMZN) today announced the grand opening of its Automotive Parts and Accessories Store ( featuring over 1 million new, used and remanufactured parts from leading parts and accessories manufacturers.

A key feature of Amazon's Automotive Store is its innovative Part Finder, allowing owners of approximately 10,000 different American car and truck models to find the parts that fit their vehicles. Amazon customers can simply enter the year, make and model of a car into the Part Finder and trust that they will find items that fit their specified vehicles. Leveraging Amazon's unique technology platform for auto part data, the Part Finder enables third-party data providers and retailers to share part and vehicle information that helps Amazon customers make informed buying decisions.

"We're providing a broad selection of products for auto enthusiasts, who are passionate about the appearance and performance of their cars, but also making the Automotive Store convenient for the everyday motorist who is looking for basic car care and maintenance items," said Steve Frazier, vice president, Automotive at "Amazon's core principles of selection, convenience and low prices will help us meet the needs of this growing segment in the online marketplace." provides Free Super Saver Shipping and Amazon Prime on 100,000 automotive products sold by Amazon. In addition to Free Super Saver Shipping, Amazon's Automotive Store is offering $20 off any purchase of $99 or more on products sold by through Nov. 14th. (Restrictions apply; see for details.)

Core brands carried by Amazon's Automotive Store include Actron, Fram, Holley, Hurst, K&N Engineering, Lund, Meguiar's, Raybestos and Schumacher. And to enhance site selection, hundreds of thousands of additional items are listed on the Amazon site by more than 250 independent auto, truck and motorcycle parts retailers, such as Auto Barn, HoursepowerFreaks, Midway Auto Supply and Summit Racing Equipment. Products are easy to find in categories across Amazon's Automotive Store, including Interior and Exterior Accessories, Replacement Parts, Car Care, Performance Parts, Tools & Equipment and Motorcycle Parts & Accessories. The store also features tires and wheels from The Tire Rack.

About Amazon Prime

Amazon Prime,'s first-ever membership program, is available to customers for a flat fee of $79 per year. Amazon Prime members receive unlimited, express two-day shipping for free, with no minimum purchase requirement on over a million eligible items sold by Members can order as late as 6:30 p.m. ET and still get their order the next day for only $3.99 per item, and they can share the benefits of Amazon Prime with up to four family members living in their household. Sign up for Amazon Prime at

About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

SOURCE:, Inc., Inc. Media Line, 206-266-7180