Amazon.ca Offers Price Guarantee for Books

Online retailer highlights low prices with price guarantee for books just in time for the holiday shopping rush

SEATTLE, WA - November 8, 2007 - With the holiday shopping season rapidly approaching, Amazon.ca (www.amazon.ca) today announced a price guarantee on all book titles available through the website. If a customer finds a book for less on another Canadian website, Amazon.ca will refund the difference.*

"At Amazon.ca, we are committed to providing our customers with the best price, selection and convenience each and every day," said Julie Todaro, director of Amazon.ca. "We are always looking for ways to improve upon our customers' shopping experience. The price guarantee on books is just one example of our dedication to meeting the needs of our customers and delivering the best prices."

Amazon.ca features everyday low prices on its entire selection of books, music, videos, DVDs, software, video games and consoles. Customers shopping Amazon.ca enjoy up to 37 percent off books over $25 and 50 percent off Globe and Mail bestsellers. Amazon.ca also offers its Loonie Deals Store, where customers can take advantage of additional discounts on over 40,000 titles. Additionally, Amazon.ca customers enjoy free shipping on orders over $39 shipped to a single Canadian address.*

Below are some bestselling titles highlighting Amazon.ca's great prices:

* Restrictions apply to price guarantee and free shipping, which are limited time offers. See www.amazon.ca for full details.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon websites that have become known for great prices, selection and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos and DVDs, as well as a vast array of software, video games and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $39 or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new and collectible merchandise on the same pages where Amazon.ca sells those items new.
To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.
Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Media Contacts:
Amazon .ca
Margaret Antkowski/Mark Van Tol
NATIONAL Public Relations
416-586-0180
mantkowski@national.ca/mvantol@national.ca