The Seventh and Final Installment of the Harry Potter Series Due on July 21, 2007;

SEATTLE-February 1, 2007-Amazon.ca (www.amazon.ca) today announced that customers can now pre-order the much-anticipated "Harry Potter and the Deathly Hallows," the seventh and final book in J. K. Rowling's epic series, for just $24.30, a savings of 46 percent.

Harry Potter fans have been eagerly awaiting a release date for the seventh Harry Potter book, slated for July 21, 2007, ever since "Harry Potter and the Half-Blood Prince" - the sixth book in the series and Amazon.ca's largest pre-order ever - was published in July 2005. Now Muggles everywhere can go to Amazon.ca and, without leaving their home or office, ensure they'll be among the first to receive a copy of this wildly anticipated book delivered to their doorstep.

"Each Harry Potter book has surpassed its predecessor in terms of excitement and anticipation, and we know that this seventh and final book will be no different," said Julie Todaro, director of Amazon.ca. "We are delighted to once again offer Amazon.ca customers the simplest, most convenient way to purchase this historic book and, in the process, be among the first to receive the book when it's released in July."

Amazon received more than 1.5 million advance orders worldwide of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.

To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.ca's entire selection of Harry Potter products, visit www.amazon.ca/harrypotter.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, and DVDs as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $39 or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new.

To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

To arrange an interview with an Amazon.ca representative, please contact:

Margaret Antkowski
NATIONAL Public Relations
416-848-1392

Kendal Lo
NATIONAL Public Relations
416-848-1701