Amazon.ca Sees 825 Percent Increase in First-Day Pre-orders of "Harry Potter and the Deathly Hallows" Compared to Book Six

SEATTLE-February 2, 2007-Amazon.ca (www.amazon.ca) today announced that first-day pre-orders for "Harry Potter and the Deathly Hallows" were 825 percent higher, or nine times as many as first-day pre-orders for "Harry Potter and the Half-Blood Prince" the sixth book in the series. The seventh and final book has been so popular with Amazon.ca customers that the online retailer sold more copies of it in the first 30 hours than the company did of book six in the first 30 days of its pre-order period.

Amazon.ca is currently selling "Harry Potter and the Deathly Hallows" for just $22.50 (hardcover), a savings of 50 percent.

"Our customers have waited a long time for this book, so it's no surprise to see them flocking to our site to pre-order it," said Julie Todaro, director of Amazon.ca. "We are excited to offer customers a low, low price without requiring a membership card."

Amazon received more than 1.5 million advance orders worldwide of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.

To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.ca's entire selection of Harry Potter products, visit www.amazon.ca/harrypotter.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, and DVDs as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $39 or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new.

To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

To arrange an interview with an Amazon.ca representative, please contact:

Margaret Antkowski
NATIONAL Public Relations
416-848-1392

Kendal Lo
NATIONAL Public Relations
416-848-1701