Amazon Grocery Named One of Top 10 Retail Innovators by the Institute of Grocery Distribution

SEATTLE--(BUSINESS WIRE)--May 15, 2007--Amazon.com (NASDAQ:AMZN) today announced an innovative feature called Subscribe & Save offering customers automatic delivery of grocery products with discounts of 15% and free shipping on the everyday low prices found on thousands of items in its Grocery store. With Amazon.com Subscribe & Save, customers simply choose when they would like shipments delivered (in one-month, two-month, three-month, and six-month intervals) and enjoy a guaranteed discount and free shipping for the length of the subscription.

"We are excited to enable customers to set up automatic reorders of their favorite products delivered to their door at discounted prices," said Maria Renz, Vice President of Consumables, Amazon.com. "And with free shipping, the cost and convenience of Subscribe & Save is a winning combination."

The new Subscribe & Save feature includes automatic e-mail reminders allowing customers to make changes as needed or cancel at any time. Plus, customers are charged only when each order is shipped. The program requires no minimum purchase amount and no time commitment for ultimate flexibility.

In addition, Amazon's Grocery store (www.amazon.com/grocery) was honored as one of only two U.S. companies hailed for its "strong launch into online grocery retail" by international food and grocery expert IGD. In the recently released "Global Retail Innovation: Ten to Watch in 2007," global grocery retailers were measured on innovation, growth prospect and business practices.

Amazon.com's Grocery Store carries over 22,000 non-perishable items from leading brands, including Kellogg's, Seventh Generation and Huggies. In addition, Amazon.com also carries a huge selection of natural and organic products.

Amazon's Grocery Store offers popular features such as personalized shopping lists, customer reviews and Free Super Saver Shipping as well as Amazon Prime.

About Amazon Prime

Amazon Prime, Amazon.com's first-ever membership program, is available to customer for a flat fee of $79 per year. Amazon Prime members receive unlimited, express two-day shipping for free, with no minimum purchase requirement on over a million eligible items sold by Amazon.com. Members can order as late as 6:30 p.m. ET and still get their order the next day for only $3.99 per item, and they can share the benefits of Amazon Prime with up to four family members living in their household. Sign up for Amazon Prime at www.amazon.com/prime.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

CONTACT: Amazon.com, Inc.
Amazon Media Hotline, 206-266-7180
www.amazon.com/pr

SOURCE: Amazon.com, Inc.