– Also announces free online setup for books, CDs and DVDs –

SCOTTS VALLEY, Calif. - August 8, 2007 - CreateSpace, part of the Amazon.com, Inc. group of companies (NASDAQ: AMZN), today announced the launch of a new online Books on Demand service. Also announced today, the company is no longer charging setup fees for books, audio CDs and DVDs. Authors, filmmakers and musicians can now offer their works to millions of customers on Amazon.com, CreateSpace.com and via their own free customizable eStore without any inventory, setup fees or minimum orders.

"The new CreateSpace Books on Demand service removes substantial economic barriers and makes it really easy for authors who want to self-publish their books and distribute them on Amazon.com," said Jeff Wilke, senior vice president, North American Retail, Amazon.com. "The service will also give millions of Amazon customers access to an even greater selection of books, just as CreateSpace's DVD and CD on Demand services are adding significant selection to our movie and music catalogs."

Books on Demand works the same way as CreateSpace's DVD and CD on Demand offerings. CreateSpace books sold on Amazon.com are printed on demand, display "in stock" availability on Amazon.com and can be shipped within 24 hours from when they are ordered. The books are automatically eligible for Search Inside!™, Amazon Prime™, Super Saver Shipping™ and other Amazon.com programs as well.

"I've been using the CreateSpace DVD on Demand service since the company was founded in 2002. I am now selling 15 DVDs on Amazon.com published on demand and I've been looking for a similar print-on-demand option to self-publish my book, Radiant Source," said Jeremy Corbell. "Books on Demand is just as easy to use as the other CreateSpace services - I just uploaded my files, purchased my proof copy, and within days I was selling my book, along with my DVDs, on Amazon.com."

There are no setup fees or minimum orders for the CreateSpace on-demand service. Members are required to purchase and approve a proof copy of their book, CD, and/or DVD before titles can be produced on demand. Books published via the CreateSpace Books on Demand service are printed with high-quality, full-color paperback covers. Black-and-white or color interiors in multiple trim sizes can be selected as options. Members can also order high-quality copies of their book, DVD or CD at competitive wholesale prices.

For more information on CreateSpace, please visit www.createspace.com. For more information on the CreateSpace Books on Demand service, please go to www.createspace.com/BooksOnDemand.

About CreateSpace
CreateSpace is a DBA of On-Demand Publishing LLC, a subsidiary of Amazon.com Inc. (NASDAQ AMZN). A leader in manufacture on demand services for independent creative content owners, CreateSpace was originally founded as CustomFlix Labs, Inc. in 2002 and acquired by Amazon.com Inc. in 2005. The company's mission is to profitably connect its members to a worldwide audience through multiple channels, including Amazon.com. CreateSpace provides inventory-free, physical distribution of Books, CDs and DVDs on Demand, and video downloads via Amazon Unbox.

About Amazon.com
Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Media Contacts
For CreateSpace
Stacey Hurwitz
Phone: 831.430.4026
Stacey@createspace.com

For Amazon.com
Amazon Media Hotline
Phone: 206.266.7180