SEATTLE—October 12, 2010—Leading online retailer Amazon.ca (www.amazon.ca) today announced it is reducing its 365-days-a-year Free Super Saver Shipping threshold, the amount customers need to spend with Amazon to qualify for free shipping, from $39 to $25.

With this new significantly reduced minimum purchase amount, delivery to anywhere in Canada and access to thousands of products -- including Holiday must-haves across all of its categories -- Amazon.ca has given Canadian customers even more of a reason to enjoy shopping at the site. In addition to books and video games, customers can also shop for consumer electronics, home & garden products and watches.

“With the Holidays fast approaching, we felt this was the perfect time to give an early gift to our customers,” said John Nemeth, director of Amazon.ca. “Price, selection and convenience are our top priorities, so in addition to our continued dedication to increasing selection, we are offering our customers a more cost-effective shipping option.”

Free Super Saver Shipping excludes products sold by third party sellers.

For more details visit www.amazon.ca/supersavershipping.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, DVDs and electronics, Watches, Home and Garden products, as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $25 CAD or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new. To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world’s most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.