Amazon.it Launches Today, Providing Vast Selection, Significant Savings and Great Convenience for Italian Online Shoppers

SEATTLE, Nov 23, 2010 (BUSINESS WIRE) --

Amazon.com (NASDAQ: AMZN) today launched Amazon.it (www.amazon.it), an Italian-language website offering customers a vast selection of books, DVDs, video games, music and consumer electronics at everyday low prices. Launching with more categories than any other Amazon web site has launched with, the selection also includes computers, software, small home appliances, watches and toys. Amazon.it's convenient services include Amazon Prime, the membership program with unlimited free guaranteed 2-3-day delivery at an annual fee of 9.99 Euros.

Amazon.it offers Italian customers a large and deep selection ranging from international bestsellers to hard-to-find Italian-language items. For example, customers can find over 2 million Italian- and foreign language-books in stock, over 450,000 CDs and over 120,000 DVDs and a large selection in video games, music, consumer electronics, as well as software, small home appliances, watches and toys -- with selection growing every day. To celebrate the launch of www.amazon.it, Amazon is offering a special 30 percent discount on most of its books, as well as other great deals throughout the rest of our store.

"On August 3, 1995, we shipped our first order to Italy from the U.S.," said Jeff Bezos, founder and CEO of Amazon.com. "A customer in Genova ordered a book called 'Ranks of Bronze'. Since then, we've shipped millions of items across a broad range of categories to customers in Italy, from our websites around the world. We are now excited to open our virtual doors directly to Italian customers."

"We're thrilled that Italian customers can now also benefit from our popular global 'All you can eat' membership program. Amazon Prime provides customers in Italy unlimited free 2-3-day delivery at an annual flat fee of 9.99 Euros," said Diego Piacentini, senior vice president International Retail for Amazon.com. Amazon Prime members also get guaranteed one day Express shipping for 3.98 Euros per item¹.

Amazon.it helps customers find exactly what they are looking for and allows them to discover new products with site features such as chart ranks, customer reviews and customized recommendations.

Customers can shop Amazon.it wherever they go. They simply type www.amazon.it into any web-enabled mobile browser to automatically go to a mobile website designed specifically for Smartphones.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

About Amazon.it

Amazon.it opened its virtual doors in November 2010. Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.it offers hundreds of thousands of unique items in categories such as Books, Music, Movies, Videogames, Consumer Electronics, Software, Small Home Appliances, Watches and Toys.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it.

Amazon.it is a trading name for Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN) located in Seattle, Washington.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

¹ if shipping address qualifies for one day shipping

SOURCE: Amazon.com, Inc.

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