SEATTLE, Sep 09, 2010 (BUSINESS WIRE) --

Amazon Payments Inc., an company (NASDAQ:AMZN), today announced the next generation of Checkout by Amazon (CBA) that enables account holders to make purchases on a merchant's site using their account credentials without leaving the merchant's site. Consumers can now access their Amazon address book and payment methods directly on a merchant's site. This means fewer steps to checkout for tens of millions of account holders and reducing the potential for shopping cart abandonment for merchants. To get started with Checkout by Amazon, merchants can visit

In the past when using alternative payments solutions, consumers would leave a merchant's site right after clicking the checkout button, a confusing process known as redirection. "These enhancements to Checkout by Amazon reflect the feedback we've received from merchants who want to offer customers the convenience of using their account information with a more streamlined buying experience," said Baris Cetinok, General Manager of Amazon Payments.

CBA's tighter integration with merchant sites also means a substantial reduction in implementation time. E-commerce platform provider Demandware is enabling integration with Checkout by Amazon. "CBA makes more than just the buying experience simple," said Scott Todaro, Sr. Director, Product Strategy, Demandware, Inc. "We've found that CBA makes integration up to 60% faster than before. CBA now also supports all of a merchant's promotions, tax rules and shipping settings automatically."

The Wet Seal, Inc., a leading specialty retailer to young women, has chosen to implement CBA. "When we looked at the options for alternative payments solutions, CBA enabled The Wet Seal to retain brand control throughout the checkout process," said Jon Kubo, CIO at The Wet Seal. "The brand experience combined with the ease of integration makes CBA a clear choice for The Wet Seal." is an e-commerce website specializing in providing computer-related excess inventory to consumers. "For us, faster integration means faster time-to-market," said Peter Green, Director of Marketing for "And a better, more brand-friendly experience for the buyer means more sales for us, just in time for the holiday shopping season."

Merchants can register and begin integrating Checkout by Amazon today. Learn more and register at

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon Payments

Amazon Payments provides consumers, merchants, and developers the simple and trusted way to pay and get paid online. Amazon Payments enables consumers to send and receive payments for goods or services by using the payment methods already associated with their accounts. Businesses and developers can also take advantage of a portfolio of payment and checkout solutions, such as Checkout by Amazon, Amazon PayPhrase, Amazon Simple Pay and Amazon Flexible Payments Services, to enable tens of millions of Amazon customers to complete purchases on their websites and applications. Go to for more details.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE:, Inc., Inc.
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