Cloud pioneer and leader now offers its suite of infrastructure web services for the new South America (Sao Paulo) Region

SEATTLE--(BUSINESS WIRE)--Dec. 14, 2011-- (NASDAQ:AMZN) -- Amazon Web Services LLC (AWS), an company, today announced the launch of its new South America (Sao Paulo) Region, the eighth geographic Region worldwide in which the company has deployed its global cloud computing platform. South American-based businesses and global companies with customers in South America can now leverage the AWS suite of infrastructure web services to build their businesses and run their applications in the cloud. The newly launched South America (Sao Paulo) Region is the first Region in South America for AWS, and is now available for any business or software developer to sign up and get started today at and

Before AWS launched in early 2006, businesses would take on the massive capital investment of building their own infrastructure or contracting with a vendor for a fixed amount of datacenter capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Many businesses spent time and money managing their own datacenter or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for customers. Over the past five years, AWS has changed the way that businesses think about technology infrastructure--incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, scale seamlessly by adding or shedding resources as quickly as you wish, free up scarce engineering resources from the undifferentiated heavy lifting of running your own infrastructure--all without sacrificing operational performance, reliability, or security.

“Many South American customers have been using AWS in existing AWS Regions across the U.S., Europe, and Asia. With the launch of the new South America (Sao Paulo) Region, these customers can now run their applications in Brazil, which significantly reduces latency to end-users in South America and allows those needing their data to reside in South America to easily do so,” said Andy Jassy, Senior Vice President, Amazon Web Services. “South America is full of innovative companies and with the move into this region we are excited to help even more businesses innovate faster, accelerate their pace of technology delivery, and save money by either migrating their existing systems to the cloud, or starting fresh with AWS-powered environments.”

Orama is a financial institution with a mission of providing better access to investments for all Brazilians. “Today, Orama uses AWS for the majority of our customer relationship systems. In order to achieve our customer satisfaction goals, we need to react with agility, speed and reliability of service,” said Guilnherme Horn, CEO, Orama. “The opening of the South America (Sao Paulo) Region will enable greater flexibility in developing new services as well as help us comply with the needs of the regulations of the financial markets.”

Gol Airlines is one of the largest airlines in Brazil and is using AWS to help provide onboard Wi-Fi service for customers and for automatic communication between airplanes and the onboard content system. “Datacenters are not Gol Airlines core business, so by using AWS, we can focus on innovation, our customers and our business. AWS provides us with easy to use, low cost servers that are highly available, scalable and flexible to help us provide technology infrastructure that is still very new to the airline industry,” said Giselma Silva, Innovation and Products Business Unit at Gol Airlines.

Peixe Urbano is the leading online discount coupon site in Brazil. “AWS allowed us to launch a site with zero capital expenditure that has grown to a top-50 site without having to change our infrastructure or architecture,” said Alexander Tabor, CEO of Piexe Urbano.

R7 is a portal owned by Rede Record and one of the most accessed in Brazil. According to Edson Brandi, Director of Technology R7, “We use AWS in the daily operation of our portal to deliver 100% of static content through our portal structure. Amazon CloudFront [AWS’s Content Distribution Network] provides us with excellent performance in delivering this data to users anywhere in the world, while also making it easy to integrate to other Amazon cloud services that we use, such as Amazon Simple Storage Service (Amazon S3). The infrastructure from AWS is allocated dynamically throughout the day, increasing or decreasing according to our audience. By making use of AWS, we always have the right infrastructure to serve our customers. The launch of the local infrastructure will bring us additional opportunities to increase the speed to Brazilian users in a cost-effective way.”

Dedalus Prime, an AWS solution provider and reseller, is looking forward to providing its services on AWS for their customers. “We believe that the resource elasticity offered by AWS provides the most efficient infrastructure to customers. This, combined with the pay-as-you-go model, will dramatically change the way we think about enterprise IT infrastructure,” said Mauricio Fernandes, CEO, Dedalus Prime.

In addition to a broad base of South American customers, AWS has a vibrant partner ecosystem in Brazil that are building and selling innovative solutions and services on AWS’s pay-as-you-go infrastructure. These partners include: Avanxo, Accenture, CI&T, Concrete Solutions, Deloitte, Dedalus Prime, Dextra, Infor, Genexus, Globant, MPL, Lumis, Oracle, Summa, and Uptodate Consuting. These Independent Software Vendors and Systems Integrators have made or will soon be making their software services available on AWS in the new South America (Sao Paulo) Region, making it even easier for South American companies to take full advantage of enterprise class software on AWS cloud.

Developers and businesses can access AWS services from the new South America (Sao Paulo) Region beginning today, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon Elastic Block Store (Amazon EBS), Amazon Virtual Private Cloud (VPC), Amazon SimpleDB, Amazon Relational Database Service (Amazon RDS), Amazon Simple Queue Service (Amazon SQS), Amazon Simple Notification Service (Amazon SNS), Amazon Route 53, Amazon CloudFront, Amazon CloudWatch and AWS CloudFormation. More details on each of these services as well as specific pricing are available at

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon’s expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 21 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from datacenter locations in the U.S., Brazil, Europe, Japan and Singapore.

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.



Source: Amazon Web Services LLC, Inc.
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