A one-stop destination for holiday shoppers, the Amazon Holiday Toy List features top picks by Amazon Mom fans, an enhanced Gift Finder tool, daily Lightning Deals and exclusive product offerings

SEATTLE--(BUSINESS WIRE)--Oct. 15, 2013-- (NASDAQ:AMZN) - Amazon.com, Inc. today announced its 2013 Holiday Toy List (www.amazon.com/holidaytoylist), a curated list of this season’s hottest toys including everything from popular books and video game favorites to the latest games and sporting goods. For the first time, the list features top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that makes it easier than ever to shop the list with search filters by age, gender, interest, brand and more. Amazon shoppers can explore bestsellers, filter by price point, and browse customer reviews to help them pick the perfect gift.

“Our goal is to offer an unmatched toy selection, but it’s also extremely important to us that our customers can easily find that one right toy at a great value,” says John Alteio, director of Toys and Games for Amazon. “The holidays are busy enough as it is, so we worked hard on our 2013 Holiday Toy List to create a simple and fun way for our customers to discover the toys that best suit their child’s individual interests. Put the kids to bed, kick up your feet and shop – we think you’ll find just the right gift to put a smile on their face this holiday season.”

Amazon Lightning Deals

Amazon is offering more deals on the Holiday Toy List this year than ever before with multiple limited-time Lightning Deals running every day through mid-December. Deals are available until the promotion period expires or all items are claimed. Beginning today, customers can get up to 50 percent off Crayola Toys with additional deals from trusted brands like Fisher-Price, Hasbro and more to follow.

Amazon Mom Fans All-Star Toys

This year, Amazon turned to Amazon Mom fans on Facebook to help identify the top toys across ten toy trend categories - from technology and retro toys to crafts and road trip must-haves. Amazon shoppers can browse the complete list of Amazon Mom Picks on this year’s Holiday Toy List. Some of the leading all-star toys by category include:

Only on Amazon

The 2013 Holiday Toy List also features toys that are available exclusively from Amazon, including:

Shop for Toys On-the-Go

Customers can browse, search and explore popular and bestselling toys wherever they go via Amazon’s mobile apps and mobile website. Last holiday season alone Amazon customers purchased more than one toy per second via mobile devices.

Citi has joined Amazon to make it even easier for our customers to shop for gifts online this holiday season. Once customers have picked out the perfect present from Amazon’s 2013 Holiday Toy List, they can purchase it using their Citi ThankYou Points at checkout. Terms and conditions apply; to learn more, please visit www.Amazon.com/CitiThankYouRewards.

Customers can still take advantage of the tools and helpful information they know and love about Amazon when shopping the Holiday Toy List, including customer reviews, world-class customer service, and Free Super Saver Shipping or Free Two-Day Shipping with Amazon Prime. To get an early start on this year’s holiday shopping, visit our 2013 Holiday Toy List today at www.amazon.com/holidaytoylist.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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