Amazon.com Launches First-Ever Summer Toy List Featuring the Best Toys and Games for Summer Fun

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Shop top picks for summer play, hand-picked by Amazon toy experts

Customers can browse the full list, featuring items ranging from beach toys to jungle gyms, or filter by activity, brand, age, price range, and more

SEATTLE--(BUSINESS WIRE)--May 5, 2016-- (NASDAQ: AMZN) – Amazon.com today launched its first-ever Summer Toy List (www.amazon.com/summertoylist), an interactive shopping experience built to help kids and parents get the most out of their summer. With hundreds of hand-picked toys to choose from, customers can shop by category, as well as use intuitive search filters like brand, age, price range, reviews, and discount, to find exactly what they are looking for. In addition, the Summer Toy List features new, activity-focused categories selected by Amazon toy experts, to make the most out of road trips, days at the pool, or backyard fun.

“We are thrilled to showcase the best toys, games, and activities to keep kids engaged and happy throughout the summer,” said Eva Lorenz, Category Leader of Toys & Games for Amazon.com. “Our new Summer Toy List is the perfect place for parents to find everything they need for summer fun. Whether they want to encourage exploration of a new STEM topic or keep their children entertained during a summer road trip, we have them covered.”

Amazon toy experts selected their favorite products in the following categories:

• Teachers’ STEM Picks: Amazon worked with education subsidiary Tenmarks to curate a set of teacher-approved STEM toys to keep kids engaged in science, technology, engineering, and math over the summer. In this category, customers will find the Electricity from Mud - Mud Watt Core STEM Kit, Science Wiz Cool Circuits, and littleBits Electronics Premium Kit, among other teacher favorites.
• Travel & Beach: This category is expected to be a parent favorite, as families need toys that can keep up with all of their summer activities. From travel-friendly toys that occupy the kids on long road trips to grab-and-go beach toys perfect for a family vacation, this category has it all. Top picks include the Fire Kids Edition tablet, Aurora World Miyoni Sea Otter Plush, Melissa & Doug Sunny Patch Seaside Sidekicks Sand Baking Set, and Pacific Play Tents Green Camo Tent Set.
• Rainy Days: Some days were meant for indoor games and pillow forts. Customers shopping this category will find fun board games, building toys, and craft sets to keep kids busy whatever the weather may be. Some favorites for this summer include the 130-Piece Tegu Classroom Magnetic Wooden Block Set, Klutz Make Glitter Clay Charms Craft Kit, and Fisher-Price Doodle Pro Trip.
• Toys with Wheels: This category has everything customers need for kids on the move. Ride around in style this summer with a variety of scooters, quads, and more - some top picks include the Power Wheels Batman Dune Racer, John Deere Sit 'n' Scoot 3-in-1 Gator Ride On, and Step2 Hot Wheels Extreme Thrill Coaster Ride On.
• Backyard Adventures: Summer fun is just around the corner - from backyard games to the perfect toys for neighborhood parks and pools. Customers won’t find the average tube here – this category has a wide selection of fun animals like lobsters, sea turtles, and dinosaurs. Other favorites include the Intex Rainbow Ring Inflatable Play Center, Franklin Sports Aquaticz Spyderball, and Wet Head Game.
• Epic Play Sets: Play sets keep getting bigger and better and the top picks are sure to be summer favorites with rock walls, winder slides, and other customizable features. Some favorites for this summer include the Swing-N-Slide Cedar Brook Play Set, Big Dig Ride-on working Crane, and 2-in-1 Wet 'n Dry Bouncer Refresh.

Amazon anticipates the best-selling toys and games this summer will include:

• Intex Wishing Well Swim Center Pool
• Step2 Crabbie Sand Table
• Little Tikes Shady Jump n Slide Bouncer
• Little Tikes Easy Store Picnic Table with Umbrella
• Power Wheels Batman Dune Racer
• John Deere Pedal Tractor And Wagon
• Franklin Sports Aquaticz Disc Toss
• Zing Air Huntress Z Curve Bow, Pink
• K'NEX Education - Intro To Simple Machines: Gears
• Snap Circuits SC-300 Electronics Discovery Kit

Customers can also discover toys sold exclusively by Amazon on the Summer Toy List, including:

• Power Wheels Thomas the Train Thomas with Track
• Fisher-Price Power Wheels Kawasaki Lil' Quad with Track
• Fisher-Price Power Wheels Chrome Dune Racer
• Fisher-Price Rock, Roll 'n Ride Trike

Customers who shop the Summer Toy List will find the same tools and helpful information they have come to know and love from Amazon, including fast and free shipping options – unlimited Free Two-Day Shipping with Amazon Prime and Prime Free Same-Day Delivery in 27 metro areas – millions of helpful customer reviews, best-sellers, and personalized product recommendations. For more information on the Summer Toy List, please visit www.amazon.com/summertoylist.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160505005581/en/

Source: Amazon.com, Inc.

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