Insurance and financial services leader rapidly migrates to AWS to unlock data-driven insights, automate processes in the cloud, and deliver new digital services to millions of customers

SEATTLE--(BUSINESS WIRE)--Dec. 10, 2020-- Today, Amazon Web Services, Inc. (AWS), an, Inc. company (NASDAQ: AMZN), announced that Nationwide, a Fortune 100 insurance and financial services provider, is expanding its relationship with AWS and has selected AWS as its preferred cloud provider. As part of its company-wide digital transformation, Nationwide is moving key, business critical workloads to AWS, including more than 850 business and customer-facing applications, such as Claims, Personal and Commercial Insurance Policy Systems, and their flagship website Leveraging the breadth and depth of AWS’s advanced services, including analytics, database, machine learning, security, and serverless technologies, Nationwide is delivering deeper insights to its independent agents, financial professionals, and customer service associates to provide more personalized recommendations and customer service to their millions of customers.

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Nationwide’s rapid move to the cloud is accelerated by AWS Enterprise Next, a program that pairs AWS experts with customer teams to create a long-term plan and key milestones to drive a company’s ongoing digital transformation. Through this 15-month engagement program, AWS experts and partners are working with Nationwide to create an on-site, cross-functional team to modernize Nationwide’s applications, IT environment, and operating practices. AWS Enterprise Next has already helped Nationwide build more than 60 applications in the cloud, including its Nationwide Small Business Advisory platform, an online experience that uses machine learning services like Amazon Textract (a machine learning service that automatically extracts text and data from scanned documents) to pull data from scanned forms and documents to automate the underwriting process for small business owners. In addition, the platform uses AWS's machine learning-driven personalization service, Amazon Personalize, to tailor personalized insurance policy recommendations to small business customers in minutes. This is rapidly speeding up the time to get new policies into the hands of customers, providing greater assurance to small businesses, where insurance coverage is vital.

Leveraging AWS gives Nationwide the ability to introduce new resources like enhanced mobile applications and self-service financial planning, to customers much faster, getting these new ideas into the hands of customers in days, as opposed to the months it took previously. AWS analytics is also helping to reveal new insights related to application usage patterns, business trends, and customer preferences, allowing Nationwide to empower independent agents and financial professionals to make better, more personalized recommendations to customers based on the financial and insurance resources available. Going forward, Nationwide will also use Amazon SageMaker, AWS’s service for easily building, training, and deploying machine learning models quickly at scale, to help its data scientists enhance their performance in areas such as marketing analytics and risk assessment to accelerate the company’s life insurance policy processing.

“Our customers’ needs and expectations of how their insurance partner supports them are evolving rapidly and AWS has given us the agility that we need to quickly innovate and provide new services, while delivering the security, reliability, and performance that customers have come to expect from us for more than 90 years,” said Jim Fowler, CTO at Nationwide. “AWS has helped us move to the cloud quicker than we ever imagined possible, and their unmatched portfolio of services is transforming our business. AWS gives us the ability to reach new digital audiences who can access and consume our services through a variety of channels, and empowers our associates with next-generation tools and insights to enhance our customer service.”

“Combining Nationwide’s financial expertise with AWS’s proven performance and unmatched portfolio of services is enabling them to deliver powerful new financial tools to help them stay ahead competitively and remain a leader in serving customers,” said Greg Pearson, Vice President, Worldwide Commercial Sales at AWS. “Leveraging AWS, Nationwide can innovate and deploy new solutions while they are streamlining their business operations and processes on the backend. By building and running their most strategic platforms on AWS, Nationwide is positioning itself as a leading choice for life insurance and financial services for years to come.”

About Amazon Web Services

For 14 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 175 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 77 Availability Zones (AZs) within 24 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Australia, India, Indonesia, Japan, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit Follow us on Facebook and Twitter.

Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

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Source: Amazon Web Services, Inc.