Proximus Group selects AWS as a strategic provider to harness the power of cloud and generative AI on a global level

Proximus Group has selected Amazon Web Services (AWS) to provide global cloud infrastructure to modernize and unify its business. Under the multi-year deal, Proximus Group will leverage AWS's portfolio of services including generative AI solutions to support a data-driven expansion of its products as the company aims to become a global leader in digital communications, digital identity and connectivity.

As part of its modernization journey, Proximus Group will support its builder community by unifying data ecosystems across Proximus Global's core Connect, Engage, and Protect products and services portfolio. This will allow

to provide better accessibility and analytics while ensuring regulatory compliance
to streamline its digital identity and Communication Platform as a Service (CPAAS) modernization by leveraging Artificial Intelligence and Machine Learning (AI/ML) to improve scalability and cost-efficiency
network cloudification, shifting to a hybrid cloud-based network to reduce costs, optimize efficiency and enable global expansion

To support these initiatives, Proximus Group is also accelerating employee cloud expertise through training and certification programs.Using Amazon Bedrock, a fully managed service that offers a choice of high-performing foundation models from leading AI companies like AI21 Labs, Anthropic, Cohere, Luma AI, Meta, Mistral AI, poolside (coming soon), Stability AI, and Amazon through a single API, will allow Proximus Group to experiment with the latest foundation models along with a broad set of features needed to build safe, private, and responsible generative AI applications. Proximus Group has already built a product using Amazon Bedrock, its customer facing chatbot Roubot providing more guard-railed responses while interacting with customers.
Proximus Group also recently joined the AWS ISV Accelerate Programme and will expand its software-as-a-service offerings through AWS Partner Network and AWS Marketplace, creating new revenue streams and market opportunities.

"This agreement marks a pivotal moment in our relationship with AWS. By strengthening our collaboration, we aim to enhance our cloud capabilities and position Proximus Global for future growth and innovation. We will accelerate our innovation initiatives, particularly using AWS AI, ML and generative AI solutions, continuing to build on our existing success with Protect and Engage capabilities."
— Guillaume Boutin, chief executive officer of the Proximus Group

"By leveraging AWS's depth and breadth of services, Proximus Group is able to find innovative ways to deliver digital solutions to customers around the world, Proximus Group is already experimenting using Amazon Bedrock, and we look forward to working with them to leverage technology to improve the performance and reliability of their digital services."
— Fabio Cerone, head of telco industry business unit EMEA at AWS