[Media Alert] LAS VEGAS, December 3, 2025 – Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Union Bank of the Philippines (UnionBank), one of the country's leading banks, has successfully implemented Amazon Quick Suite to revolutionize how its business users across multiple departments access and analyze data. As the first bank in the Philippines and among the first in ASEAN to leverage the generative AI capabilities of Amazon Quick Suite, UnionBank is enabling business users spanning operational units, technology teams, product development and customer-facing functions to query data using natural language.
Transforming Banking Analytics Through Generative AI
Transformation at UnionBank means fostering an agile, empowered, and customer-centric mindset that drives real innovation. By harnessing data and AI, UnionBank can anticipate needs and deliver intuitive, personalized banking experiences that simplify finance and expand access.
However, realizing their vision of becoming a truly data-driven organization requires UnionBank to take proactive steps to address a key operational challenge. Traditionally, UnionBank's business users relied heavily on data teams and technical specialists to generate reports, create dashboards, and extract meaningful insights from their data repositories. While effective, this dependency limited agility and slowed decision making.
UnionBank recognized that to remain competitive and serve customers better, they needed to empower their over 200 business users across their business units to independently access, analyze, and visualize data with Amazon Quick Suite. This strategic move positioned UnionBank to not only streamline operations but also strengthen its competitive edge through data democratization and advanced analytics. By doing so, UnionBank would unlock faster, smarter decision making, allowing teams to answer critical business questions like “why did customer acquisitions drop this month?” in natural language, uncover hidden patterns such as fraudulent activities, and deepen customer understanding.
UnionBank's implementation of Amazon Quick Suite makes data analytics accessible to non-technical users, delivering transformative results across the organization. The solution enables business users to generate insights and create dashboards without requiring specialized technical skills. Users can build their own dashboards and independently adjust their own parameters to get answers in real time, significantly reducing dependence on IT resources. Once the end state is achieved, business teams will experience up to five times faster data request turnaround times.
"Data is the foundation of any successful AI transformation in banking, and AWS's generative AI capabilities has enabled us to fundamentally transform how we approach data-driven decision making at Union Bank," said Dennis D. Omila, UnionBank’s Chief Transformation Officer. "By empowering our business teams with direct access to analytics through natural language, we're not just improving operational efficiency, we're democratizing data insights that enable us to better serve our customers and stay ahead in the rapidly evolving financial services landscape. This positions UnionBank as a leader in digital banking innovation across the Philippines and ASEAN region."
The implementation of the solution allowed for real democratization of data and access, enabling the Bank to realize ~30% lower cost to operate.Current use cases are in the areas of campaigns and account management. Faster time to market and cost management translates to lower costs for the Bank, which then results in better pricing for customers.
"AI adoption in the Philippines is growing at 50% year-on year, and financial institutions are rapidly adopting generative AI and agentic AI to drive financial inclusion and create personalized services. UnionBank exemplifies this transformation," said Precious Lim, Country Manager, AWS Philippines. "With Amazon Quick Suite, UnionBank is improving internal efficiency while positioning itself to deliver easier access to financial services and better customer experiences to Filipino customers through data-driven insights.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 120 Availability Zones within 38 geographic regions, with announced plans for 10 more Availability Zones and three more AWS Regions in Chile, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
About UnionBank
Union Bank of the Philippines (UnionBank), a publicly listed universal bank, is at the forefront of shaping the future of banking in the country. Recognized as a digital trailblazer, the Bank continues to lead in providing innovative, technology-driven solutions for both retail and corporate clients. UnionBank delivers customer-centric products and services through industry-leading platforms such as its highly rated mobile application, UnionBank Online, and its comprehensive business banking platform, The Portal. Over the years, the Bank has consistently received recognition from esteemed institutions for excellence in retail banking, digital transformation, and organizational culture.