BARCELONA – March 3, 2025 – Today at Mobile World Congress, the successful launch of Wim, a groundbreaking all-digital, cloud-native Mobile Network Operator (MNO) in Mexico was unveiled. Built entirely on Amazon Web Services (AWS), Wim represents a paradigm shift in the telecommunications industry, offering not just connectivity, but a comprehensive digital lifestyle platform for the modern consumer.
Wim's innovative approach focuses on creating a rich ecosystem of digital experiences that extend far beyond traditional mobile services. By leveraging AWS, Wim integrates popular streaming services like Prime Video, Paramount+, VIX, and Deezer directly into its offering, transforming the mobile subscription into a gateway to entertainment, community, and digital services. Additionally, Wim enhances its value proposition with premium perks such as LoungeKey for airport lounge access and BigBox for curated lifestyle products and experiences.
"Wim represents the future of telecommunications," said Irma Wilde, General Manager of Wim. "By leveraging AWS's cloud capabilities, we've created a digital ecosystem that transcends basic connectivity. Our platform offers customers a community and lifestyle that resonates with the digital native generation. We're not just a mobile operator; we're a digital experience provider, catering to the multifaceted needs of today's consumers."
Deployed in just four months, Wim's cloud-native architecture on AWS has enabled unprecedented agility and innovation. The platform allows for rapid integration of new services and features, ensuring that Wim can continuously evolve its digital experiences to meet changing consumer demands. This flexibility extends to customers, who can easily customize their service packages through a user-friendly app and AI-driven interfaces. This new digital platform has full integration with Network elements, Business, and Operation Support Services.
Chivas Nambiar, General Manager, Telco Industry at AWS, commented, "Wim's innovative approach to mobile services, powered by AWS, demonstrates how cloud technology can transform digital experiences. Working together with partners like Symphonica, we've enabled Wim to create offerings that go far beyond traditional services. This collaboration illustrates Wim's potential to become a central hub in customers' digital lives. We're excited to be part of Wim's journey and look forward to the new customer innovations they'll develop leveraging the cloud."
Looking ahead, Wim and AWS are embarking on an ambitious roadmap to further enhance the digital experience through machine learning and Generative AI technologies. Building on their successful integration of a Gen-AI chatbot for customer service and AI algorithms for fraud detection, the plan includes several key initiatives. These encompass AI-driven personalization in the Wim app, offering tailored service recommendations based on user behavior, and using AI for network optimization to enhance service quality. Additionally, Wim plans to leverage Generative AI for creating engaging marketing content and explore AI-powered tools to accelerate software development.
Wim's success serves as a powerful testament to the transformative potential of cloud technology in telecommunications. By reimagining what a mobile operator can be in the digital age, Wim has set a new standard for customer-centric, experience-driven services in the telecom industry.
To learn more about how AWS is transforming the telecommunications industry, visit https://aws.amazon.com/telecom/.