TORONTO—May 17, 2023—NASDAQ: AMZN—Amazon Canada today introduced a new lineup of Echo products, including the all-new Echo Pop and Echo Auto — offering customers even more choice in how they access Alexa.

“Customers around the world love Alexa as their trusted, personal AI—they’ve now purchased well over half a billion Alexa-enabled devices, and use of Alexa increased 35 percent last year,” said Rohit Prasad, senior vice president and head scientist for Alexa. “These new devices give customers more options and more utility at incredible value. And as with every Echo device we’ve shipped, they will only continue to get better as we add even more generative AI powered experiences for Alexa throughout the year.”

Introducing Echo Pop–New Semi-Sphere Form Factor, Full Audio, and Fresh Colour Options—$54.99
Echo Pop is a new addition to the Echo family with a loveable semi-sphere form factor, and new Lavender Bloom and Midnight Teal colour options for just $54.99. It features a custom-designed front-facing directional speaker to deliver full sound that’s great for bedrooms, dorm rooms, apartments, or any small space in the home. Simply ask Alexa to read audiobooks, track the record of a favorite sports team, control smart lights and plugs, or reorder household essentials. Echo Pop is powered by the Amazon AZ2 Neural Edge processor and comes with eero Built-in, which enables the device to add up to 1,000 square feet of coverage to an existing eero wifi network, packing even more value into its compact size.

Echo Auto—Compact Design and Flexible Mounting Options to Enable Smart Features in Your Car — $79.99
Echo Auto is designed to enable Alexa hands-free features for cars that don’t have AI support built in. It comes in a new, slimmer design and includes a new adhesive mount for more placement flexibility in your car. The device is built with five microphones, designed to hear your requests over music, the air conditioner, and road noise. With Echo Auto, add Alexa to your car to listen to music, make calls, Drop In on compatible Echo devices, binge new podcasts, catch up on the news, and add items to calendars or to-do lists – all while keeping your eyes fixed on the road. You can also control compatible smart home devices from the road; ask Alexa to set the thermostat, turn off the lights, check if your front door is locked, and more, while you’re away from home.

Built with Privacy in Mind
Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include a microphone on/off button and the ability to view and delete voice recordings. To learn more about the features that provide transparency and control with Alexa, visit the Alexa Privacy Hub.

Pricing and Availability
Echo Pop is available in Lavender Bloom, Midnight Teal, Charcoal, and Glacier White for $54.99. Echo Auto is available for $79.99. To learn more, visit https://www.amazon.ca/echodevices.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.