TORONTO — July 20, 2023 — NASDAQ: AMZN — Amazon Canada today introduced a new lineup of Echo products — the all-new Echo Show 5 and Echo Show 5 Kids.

“Customers around the world love Alexa as their trusted, personal AI—they’ve now purchased well over half a billion Alexa-enabled devices, and use of Alexa increased 35 percent last year,” said Celine Lee, Canada Country Manager, Alexa International. “These new devices give customers more options and more utility at incredible value and will only continue to get better.”

Echo Show 5—Redesigned Speaker System and Deeper Bass - $119
Echo Show 5 combines the utility of Alexa, with the convenience of a compact screen so customers can watch news clips, check their Ring doorbell camera, view shopping lists, or easily make video calls to friends and family. The new Echo Show 5 is 20 percent faster than the previous generation, and features an entirely new speaker system, doubling the bass and delivering even clearer sound when listening to music, Audible, video content, or a podcast. It comes with a completely reengineered microphone array and the AZ2 Neural Edge processor. Echo Show 5 supports Matter, making it easy to connect and control compatible smart home products across various brands.

All-New Echo Show 5 Kids—Introducing the First Echo Show for Kids - $129
Our most popular smart display with Alexa now comes in a Kids version. Echo Show 5 Kids is designed from the ground up for kids, with kid-friendly responses, jokes, explicit lyric filtering, and more. Kids can easily personalize the home screen of their device with colourful, kid-friendly clock themes; ask Alexa for homework help; make video calls to parent-approved contacts; play with interactive skills; ask Alexa to read a bedtime story; and set alarms to wake up in the morning. Parents and guardians have transparency and control over their kids’ experiences, with access to a free suite of parental controls through the Parent Dashboard, where they can adjust age settings, review activity, and set bedtime limits.

Echo Show 5 Kids comes with a two-year worry-free guarantee and includes one year of Amazon Kids+, the only kid-focused subscription with thousands of hours of ad-free and age-appropriate audiobooks, videos, games, and Alexa skills . Echo Show 5 Kids is also available in the United States, United Kingdom, and Germany.

Built with Privacy in Mind
Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include a microphone on/off button and the ability to view and delete voice recordings. With Amazon Kids, parents can view their child’s activity and manage parental controls in the Parent Dashboard.

To learn more about the features that provide transparency and control with Alexa, visit the Alexa Privacy Hub at

Pricing and Availability
Echo Show 5 is available in Charcoal, Glacier White, and Cloud Blue for $119. Echo Show 5 Kids is available in Galaxy for $129. To learn more, visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.