TORONTO—September 20, 2023—(NASDAQ: AMZN)— Amazon today introduced a new Echo Device that uses the simplicity of Alexa to create a personalized, proactive, and intuitive experience at home—the all-new Echo Hub.

“Customers trust Alexa to help simplify their daily lives—they’re interacting with their personal AI tens of millions of times every hour,” said Daniel Rausch, Vice President of Alexa and Fire TV. “This new device offers customers even more ways to seamlessly manage everything from day-to-day tasks, to the thousands of smart home devices inside and outside the home, with Alexa. Echo Hub makes controlling a multitude of connected smart home devices simple.”

Echo Hub—Wall-Mountable Smart Home Control Panel—Just $239.99
The all-new Echo Hub is an Alexa-enabled smart home control panel, purpose-built to give customers a simple and intuitive way to manage disparate smart home devices. It’s easy to install, and features a thin, eight-inch, touch-enabled display with a customizable smart home dashboard that makes it simple for customers to group and manage smart home devices, arm a security system, start a Routine, organize widgets, and view multiple camera feeds. With Adaptive Content, Echo Hub uses infrared technology to detect when someone is nearby, and naturally transitions from a home screen with a beautiful clock, to the smart home control screen.

Easy to install, and includes built-in smart home hub
Echo Hub can be mounted on a wall or placed on a counter with a stand accessory, includes a built-in smart home hub with support for Zigbee, Bluetooth and Matter—and it’s compatible with tens of thousands connected cameras, lights, locks, plugs, thermostats, speakers, and more. Echo Hub can connect to the internet wirelessly, or via ethernet with a compatible power-over-ethernet (PoE) adapter.

Built with Privacy in Mind
Echo Hub is built with multiple layers of privacy protection. From the mic off button to the ability to delete your voice recordings, you have transparency and control over your Alexa experience. Learn more about how Alexa and Echo devices work.

Pricing and Availability 
Echo Hub is $239.99 and will be available later this year - customers can sign up to be notified when pre-orders are available. Decorative frame accessories that can be placed on Echo Hub to customize the exterior are available in paintable white, light wood, and metallic for $19.99 each, and a counter stand accessory is available for $29.99.

About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.