TORONTO—September 20, 2023—(NASDAQ: AMZN)—Today, Amazon announced a range of updates to its popular Fire TV family, introducing the most powerful Fire TV Sticks yet—the all-new Fire TV Stick 4K Max, now with the Fire TV Ambient Experience, and Fire TV Stick 4K. In addition, Amazon launched the brand-new Fire TV Soundbar, enabling customers to enjoy their favorite TV shows, movies, and games with room-filling sound.

“Our mission at Fire TV is to reinvent what customers can expect from a smart TV experience. That’s why the Fire TV Ambient Experience has resonated with so many customers—it’s made their TVs smarter and more useful, and their homes more beautiful,” said Tapas Roy, vice president of Fire TV. “Today, we’re thrilled to bring the Ambient Experience to more customers around the world with the new Fire TV Stick 4K Max, and to also deliver Fire TV’s best 4K experience under $70 with the new Fire TV Stick 4K.”

All-New Fire TV Stick 4K Max—Now with the Fire TV Ambient Experience, more speed, support for Wi-Fi 6E, and 2x the storage, for $79.99

The new Fire TV Stick 4K Max is the first streaming media player to come with the Fire TV Ambient Experience, and features an upgraded 2.0 GHz quad-core processor, making it Amazon’s smartest and most powerful streaming stick yet. The Fire TV Stick 4K Max is the industry’s first streaming stick to include support for Wi-Fi 6E, meaning customers with a compatible router can enjoy the smoothest streaming experience with lower latency, faster speeds, and less interference from other Wi-Fi-enabled devices in the home.

With ultra-cinematic, vibrant 4K Ultra HD, and support for Dolby Vision, HDR, HDR10+, and immersive Dolby Atmos audio, the new Fire TV Stick 4K Max delivers Fire TV Stick’s best visual and audio experience yet. Fire TV Stick 4K Max also features 16GB of storage, doubling the previous generation’s capacity, and enabling customers to store even more apps and games directly on the device.

Fire TV Ambient Experience—Now available on the all-new Fire TV Stick 4K Max, and upgraded with hundreds of new pieces of free artwork

Previously only available on the Fire TV Omni QLED Series, the Fire TV Ambient Experience transforms the TV into a beautiful, always-smart display, and is now available to more customers for just $79.99 with the launch of the all-new Fire TV Stick 4K Max.

With a quick tap of the Alexa button—or simply by asking Alexa—customers can activate the Ambient Experience from the Shortcuts menu and replace blank TV screens with helpful information and beautiful artwork. With the Fire TV Ambient Experience, customers can see glance-able information like their Calendars and Reminders; leave Sticky Notes for family members; control smart devices like a thermostat or Ring doorbell; play audio from services like Amazon Music, Spotify, and others; and much more.

The Ambient Experience can also turn your TV into an in-home art gallery, with no monthly subscription required. Today, Amazon added hundreds of new images to a collection of more than 2,000 free, gallery-quality pieces of artwork, and expanded its collection to include artists from France, Spain, Italy, Japan, and Australia with art from notable institutions including Musée d'Orsay in Paris, Museo del Prado in Madrid, and Galleria d'Arte Moderna in Florence. Customers can also choose from motion graphics, landscape art, personalized and always-evolving dynamic art, and personal photos.

All-New Fire TV Stick 4K—Faster, more fluid 4K streaming under $70
The new Fire TV Stick 4K delivers Fire TV Stick’s best performance yet under $70. It introduces support for Wi-Fi 6 and features an updated 1.7 GHZ quad-core processor, making it nearly 30% more powerful than the previous generation. Customers can enjoy vibrant 4K Ultra HD picture quality and immersive Dolby Atmos audio with support for Dolby Vision, HDR, HLG, and HDR10+. Plus, with Alexa Home Theater, customers can wirelessly connect compatible Echo devices, for audio across multiple speakers and inputs.

All-New Fire TV Soundbar—Bold sound, easy setup, and a compact design, for $199.99
The new Fire TV Soundbar is a two-channel companion device that brings customers room-filling sound with support for DTS® Virtual:X and Dolby Audio. It features a compact 24-inch design, is simple to set up and is compatible with all Fire TV devices. When not watching TV, customers can connect their phones, tablets, or any streaming device via Bluetooth.

Sustainable Design
The new Fire TV Stick 4K Max and Fire TV Stick 4K both use more-sustainable materials and implemented a design that reduces their overall lifetime energy consumption; and both feature packaging that is made of wood-fiber-based materials from responsibly managed forests or recycled sources. Both new Fire TV Sticks and the Fire TV Soundbar include Low Power Mode, which conserves energy when a device goes to sleep or standby mode due to inactivity. Plus, Amazon’s renewable energy projects will produce the clean energy equivalent to the electricity used by every customer’s Fire TV device by 2025. 

Pricing and Availability
The Fire TV Stick 4K Max is available for pre-order today on for $79.99. The all-new Fire TV Stick 4K is available for pre-order today on for $69.99. The brand-new Fire TV Soundbar is available today on for $199.99.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.