TORONTO—Sept. 20, 2023—NASDAQ: AMZN Amazon Canada has introduced the next generation of its all-time best-selling line of cameras. Powered by Blink’s proprietary silicon, Blink Outdoor 4 enables high image quality, enhanced low light sensitivity, and a wider field-of-view significantly improved over the previous generation—all while maintaining up to two years of battery life. Blink’s on-device computer vision also adds support for person detection (Blink subscription required), giving customers the ability to customize the motion notifications to only when a person is present. New accessories, including Outdoor 4 Floodlight Mount, Outdoor 4 Battery Expansion Pack and Sync Module Pro were unveiled, giving customers more flexibility in how they use Outdoor 4.

“Customers continue to love the image quality, versatility and affordability of Blink cameras and doorbells—in fact, we saw a 41% increase in the number of Blink devices sold year-over-year, with 60% of customers last year being new to Blink entirely,” said Mike Harris, chief operating officer at Blink. “Blink Outdoor 4 is our most versatile camera yet. It gives customers more of what they love—fantastic image quality, even in low light, plus new advanced features like person detection powered by on-device computer vision—all without compromising on our battery life promise.”

Advanced Image Quality and Motion Detection in an Affordable Compact Design
Blink Outdoor 4 is powered by Blink’s custom-designed third-generation silicon, which enables advanced, dual zone motion detection—providing broader coverage so customers can catch events earlier. Customers can also clearly define what alerts they receive, and from where on their property with enhanced motion detection that helps reduce the number of false alerts and provides greater motion accuracy. All image processing takes place locally, on-device, with just two AA batteries providing up to two years of battery life. Customers can save and share video clips conveniently in the cloud with an optional Blink cloud subscription, and can also store and share clips locally when using a Blink Sync Module by inserting a USB drive (sold separately).

Designed for Flexibility
Blink Outdoor 4's compact camera system is built into a versatile weather-resistant, wire-free design, allowing it to be installed just about anywhere. Easy integration with Alexa helps customers monitor and control their Blink devices hands-free, receive alerts, check live view on-demand, activate two-way talk, and more. They can also see multiple cameras all in one view with select Alexa-enabled screen devices. Like all Blink cameras, customers also have complete control of their privacy settings and privacy zones via the Blink app, with highly customizable settings that ensure their devices record only what they want and exclude areas that may surround their property, such as sidewalks or public walkways.

More versatile with new accessories
To make Outdoor 4 even more useful, Amazon Canada unveiled three new accessories. These include Blink Sync Module Pro, which introduces new extended range capabilities to broaden the coverage area of Outdoor 4; Blink Outdoor 4 Floodlight Camera, a wire-free, high definition (HD) smart security LED floodlight camera; and Blink Outdoor 4 Battery Extension Pack, offering additional battery life or performance for continuous peace of mind. These accessories give customers even more options to customize how and where they use Blink Outdoor 4 to meet their unique smart security needs.

Pricing and Availability
Blink Outdoor 4 is available in Canada at Blink Outdoor 4 starting at $159.99 for a one camera system, including a Sync Module 2. With a Blink Cloud Subscription Plan, customers can unlock multiple additional features such as person detection, unlimited cloud video recording, up to 60 days of video history, and the ability to instantly watch videos as soon as they’re recorded. Blink Cloud Subscription plans start at just $5 per month, or $50 per year.

Sync Module Pro will be available early next year for $59.99. Blink Outdoor 4 Floodlight Camera is available for pre-order in Canada today, priced at $209.99 and customers who already own Blink Outdoor 4 and want to convert it into a floodlight camera can pre-order this as a Floodlight Mount accessory for $49.99 starting today. Blink Outdoor 4 Battery Extension Pack is available for pre-order today in Canada, priced at $39.99. Blink Outdoor 4 Floodlight Camera and Battery Extension Pack will ship to customers starting October 17, 2023.

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