• Amazon India signs MoU with Punjab Small Industries & Export Corporation Limited, Government of Punjab to enable MSME exporters from the state to sell online to international markets
  • in has over to 16000 sellers in Punjab out of which close to 1000 sellers export ‘Made in India’ products across the world through Amazon’s Global Selling Program

Chandigarh, 5th December 2019: Amazon India today announced that it has signed a Memorandum of Understanding (MoU) with Punjab Small Industries & Export Corporation Limited, Government of Punjab to conduct workshops to enable MSME exporters to export their products and reach out to millions of our customers across 180+ countries through Amazon Global Selling Program. The MoU will help MSMEs the state to benefit through e-commerce. As part of the MoU, Amazon will conduct trainings and on-boarding workshops at key MSME clusters in Ludhiana, Jalandhar, Amritsar, Patiala and Bathinda in order to help MSME Exporters getting onboard Amazon’s 12 international marketplaces.

By bolstering ecommerce support for the MSME Exporters of Punjab, Amazon India will play a vital role in helping them be a part of and benefit from India’s booming digital economy. The partnerships with various departments of Government of Punjab intends to empower and generate livelihood opportunities and help them find a wider buyer base and fetch the right price for the products.

Smt Vini Mahajan, ACS Industries, Government of Punjab said, “Amazon’s partnership with Government of Punjab signifies the growing interest of large global enterprises in Punjab. The MoU signed today will provide thousands of MSMEs from Punjab seamless access to customers in 180 countries across the world through Amazon’s platform. Our Govt. remains committed to make Punjab an attractive business and investment destination.”

Mr. Rajat Agarwal, CEO Invest Punjab also said that “We are delighted to partner with Amazon to empower the MSME community in Punjab. This partnership will open up opportunities for them to be a part the exciting space of Global e-commerce. We believe that Amazon’s expertise in the ecommerce industry will help the local communities enjoy access to millions of customers, create new markets as well as aid in job creation. We are cognizant of the interest in ‘Made in India’ products across the globe and collaborating with Amazon through their Global Selling Program will help us address this demand.”

Commenting on the MoU signings, Abhijit Kamra, Director - Global Trade at Amazon India said; “Through the Amazon Global Selling program, we have had the opportunity to assist 50,000 MSMEs across India to showcase over 150 Million ‘Made in India’ products to customers in more than 180 countries. With the signing of this MoU with Government of Punjab, we will continue to play an active role in helping entrepreneurs from Punjab to launch their own businesses and reach out to millions of Amazon customers worldwide”

Amazon unveiled its Global Selling Program in India in May 2015 to provide transformative opportunities for Indian sellers to grow and scale through e-commerce exports. As part of the Global Selling program, Amazon provides the most comprehensive suite of services to sellers of all sizes and scale to enable them to sell across the globe in Amazon’s international marketplaces. Clocking $1 billion dollar in cumulative exports till now, Amazon’s Global Selling program is expected to generate $5 billion in cumulative export sales by 2023 for Indian exporters enrolled in this program. Currently, over 50,000 Indian manufacturers, traders and brands use this platform to sell over 150M products across 12 Amazon international marketplaces worldwide such as Amazon.com, Amazon.co.uk, etc. With the Global Selling program, Amazon is contributing to government’s vision on exports, and encouraging ‘Made in India’ products go global by providing critical market access to customers in 180+ countries.

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Media Contacts

Shashanka Rathod
Amazon India
rathshas@amazon.com

Neha Murthy
MSL Group
neha.murthy@2020msl.com