• Sellers from over 3,300 pin codes received an order on Small Business Day
  • Karigar sellers witnessed a growth of over 2.5X; Women entrepreneurs from Saheli program grew by 1.7X; Brands and start-ups of Launchpad witnessed a growth of over 1.4X
  • 34 sellers grew 1000X, 379 sellers grew 100X, and 2.8K sellers grew 10X versus their average sale day during Amazon Small Business Day
  • Small Business Day is part of Amazon’s efforts to help boost sales for MSMEs. As part of the same endeavour, Amazon is hosting SMBhav – the biggest SMB summit in India in January 2020

Bengaluru, December 18, 2019, 2019: Amazon.in concluded the biggest ever Small Business Day organized on December 14, 2019. The Amazon Small Business Day saw record participation from thousands of MSMEs, SMBs, Artisans, Weavers and Women Entrepreneurs showcasing their largest ever selection of products. Businesses from over 3,300 pin codes received orders from customers during Small Business Day.

Over 1,200 Sellers witnessed their highest sales ever on Small Business Day. Artisans and Weavers who sell their unique handmade collection through the Amazon.in/Karigar store witnessed a growth of 2.5X during Small Business Day. Women Entrepreneurs selling from Saheli program witnessed a growth of 1.7X. Similarly, brands and start-ups under Launchpad program grew by 1.4X over their average sales during the one day shopping extravaganza.

Gopal Pillai, Vice President, Seller Services, Amazon India said, “At Amazon India, we are committed to ensure that sellers are equipped with a comprehensive suite of services that helps them reach consumers from across the country. Through Amazon Small Business Day, we are delighted to have offered thousands of Small Businesses on our marketplace with an opportunity to showcase a wide range of unique and distinct products to customers from various parts of India. Every seller who participated grew significantly during this unique shopping experience that we created for our customers and sellers.” Gopal further added, “Furthering our commitment to SMBs in India, we have curated SMBhav and we are bringing together stakeholders and experts across business, technology and policymakers to discuss, share and inspire hundreds of thousands of SMBs, start-ups and micro entrepreneurs to adopt and benefit from online selling.”

Small Business Impact:

  • Handmade products by weavers and artisans were the most popular and saw a spike of over 2.5X over average business day during Small Business Day
  • Women Entrepreneurs from Saheli program witnessed a growth of 1.7X versus their average day sales
  • Start-ups and brands under Amazon Launchpad program witnessed a growth of 1.4X versus their average day sale
  • Over 41,000 Sellers received at least one order out of which over 1,200 sellers witnessed their highest ever single day sale during Amazon Small Business Day
  • 34 sellers grew by 1000X vs their average sale, 379 sellers grew by 100X, and 2.8K sellers grew by 10X versus their average sale day during Amazon Small Business Day
  • Over 350 newly joined Sellers received their first ever order
  • Some of the top performing sellers during Amazon Small Business Day were Chandana Ikkat Weaves (50X growth), Punnjab (12X) and Euphoria Jewelry (205X), Envias Handbags (14X), Alicia Souza (33.8X), Surprise Someone (10X), SIRIMIRI (4X)

Overall scale, Reach and customer response:

  • Sellers from over 3,300 pin codes received an order on Small Business Day
  • Blue Pottery products sold during Amazon Small Business Day received orders from 13 states and 30 cities
  • Customers from over 16 states and 40 cities ordered for Block printed Dohar & table runners

Customer Preferences:

  • Winter Theme store on Launchpad observed 1.3X growth and Eco-friendly store observed 1.8X growth versus average sale day
  • Some of the top performing categories during Amazon Small Business Day were Wireless, Furniture, Electronics, Beauty, Jewelry, Apparel and Kitchen

“We were delighted with this year Small Business Day sales which went up by 700%. We saw a great response for our blue pottery Trays & Decorative Plates. Small Business Day sales helped us expand our customer base as well, we got sales from 13 States and 30 cities with first time orders from places like Chinsurah (West Bengal), Birur (Karnataka) & Thanjavur (Tamil Nadu). We look forward to delight more customers with our Blue Pottery products,” said, Girdhar Gopal, Aditya Blue Art Pottery

“When you Support Small Businesses - you’re supporting a dream. Wow!! 10X growth was amazingly amazing on Amazon Small Business Day. Be it digital or print media- that day we were everywhere. How cool was that. Thank you for making us reach to millions of people and enable us to showcase our women made - Tree Friendly Hand Made Paper Products. A big bang Thank you from our entire Team at SURPRISE SOMEONE,” said, Pinky Maheshwarim, Surprise someone.

While having a fierce entrepreneurial spirit , and an unquenchable thirst to experiment and explore new opportunities of growth, a majority of India’s small businesses continue to face challenges to grow especially linked to technology adoption, knowledge sharing, and guidance on future trends among others. Amazon Smbhav is designed as a two-days thought-leadership SMB Summit to provide small and medium businesses as well as micro-entrepreneurs in India an opportunity to engage in a constructive, open dialogue with the industry, subject matter experts as well as peers about issues hindering their growth, share learnings, understand new opportunities that ecommerce offers and have some insights into future trends. Amazon India announces that it will host a two-day summit ‘Amazon smbhav’ for small businesses across India in New Delhi on January 15-16, 2020.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

For more information, visit www.amazon.in/aboutus

For news on Amazon, follow www.twitter.com/AmazonNews_IN

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

For more information, visit amazon.com/about and follow @AmazonNews.

Media Contacts

Shashanka Rathod


Amazon India
rathshas@amazon.com

Sweta Nair
MSL Group
sweta.nair@publicisconsultants-asia.com