New Delhi, June 8, 2023 –Indian Council of Agricultural Research (ICAR), New Delhi signed an MoU with Amazon Kisan to combine strengths and create synergy between the two organizations for guiding the farmers on scientific cultivation of different crops for optimum yield and income. ICAR will provide technological backstopping to the farmers through Amazon’s network. It will improve farmers’ livelihood and boost crop yield. This MoU in farmers partnership with Amazon Kisan program will help ensure access to high quality fresh produce for consumers across India, including through Amazon Fresh.
Dr Himanshu Pathak, Secretary DARE & Director General ICAR, on this occasion, highlighted the present scenario of Indian agriculture and emphasized upon secondary agriculture for better remuneration for the farmers. He further highlighted the importance and role of critical inputs in agriculture and season-based crop plans. He further opined that ICAR will collaborate with Amazon for technologies, capacity building and transfer of new knowledge. He expressed his hope for success of this Public-Private-Peasants-Partnership (PPPP).
Mr. Harsh Goyal, Director and Head- Fresh and Everyday Essentials, Amazon India emphasized the company's commitment for supporting Indian farmers, and said, “Technology holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers. This partnership will enable an ecosystem for the farming community, strengthening the 'farm to fork' supply chain."
ICAR and Amazon will collaborate to extend the latest and most precise agriculture practice that have been developed by ICAR’s extensive research to bridge the technical knowledge gaps in integrated cultivation by leveraging ICAR's Krishi Vigyan Kendra Knowledge (KVK) network. KVKs strengthen a wider group of farmers by leveraging technological base through transfer of technology and capacity building programmes. Additionally, ICAR and Amazon will work together on farmer engagement programs at Krishi Vigyan Kendras, conducting demonstrations, trials, and capacity building initiatives to enhance farming practices and farm profitability. Furthermore, Amazon will provide training support and assist farmers in marketing their produce through its online platform, facilitating direct connections with consumers.
The outcomes from a pilot project at Pune between ICAR-KVK and Amazon has motivated to further expand the partnership. On the behalf of ICAR, Dr US Gautam, Deputy Director General (Agricultural Extension) and Siddharth Tata, Product Leader, Amazon Fresh Supply Chain and Kisan signed the MoU.
About ICAR
Established in 1929, The Indian Council of Agricultural Research (ICAR) is an autonomous organization under the Department of Agricultural Research and Education, Ministry of Agriculture and Farmers Welfare, Government of India. ICAR is responsible for coordinating, guiding, and managing research and education in agriculture, horticulture, fisheries, and animal sciences throughout India. ICAR plays a crucial role in promoting and implementing various research programs, schemes, and policies to enhance agricultural productivity, improve farmers' livelihoods, and ensure food security in India. It operates through a vast network of research institutes, agricultural universities, and Krishi Vigyan Kendras (KVKs) across the nation
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