• Amazon launches its most powerful streaming stick in India that enables fast 4K streaming, seamless navigation, and quick app launch
  • Fire TV Stick 4K offers 12,000+ apps via the Appstore across entertainment, news, sports and much more. Search and play content with simple voice commands and manage smart home devices through Alexa
  • Priced at INR 5,999, the all-new Fire TV Stick 4K is available for pre-order on Amazon.in starting today

Bengaluru, India - 9 May 2024: Amazon has launched its new Fire TV Stick 4K in India, for INR 5,999. This latest addition to the Fire TV family offers fast-streaming of cinematic 4K content with vibrant Ultra HD picture quality, Dolby Vision, HDR10+, and Dolby Atmos audio – that can further elevate home entertainment experiences. Fire TV Stick 4K is the most powerful streaming stick yet in the family of Fire TV devices in India –with nearly 30% more power than its previous generations.

“Our viewers’ preference is shifting to watching lifelike, ultra-cinematic video content from the comfort of their home. Customers seek streaming options that offer fast performance, superior picture and audio quality, smart features, immersive graphics for games, and so much more”, said Anish Unnikrishnan, General Manager for Amazon Devices India. “With our most powerful Fire TV Stick 4K, customers will be able to enjoy an advanced and high-performance streaming at home”.

Enjoy an advanced and fast-streaming experience for 4K content

The all-new Fire TV Stick 4K offers fast streaming of 4K content, seamless navigation, and quick app launch, powered by its 1.7 GHz quad-core processor. It has support for Wi-Fi 6 compatible router, 5GHz and 2.4GHz Wi-Fi bands to allow customers to stream content at varying internet frequencies.

Discover, launch, and control content with simple voice commands to Alexa

The included Alexa Voice Remote can control the Fire TV Stick 4K and certain functions such as power and volume on a wide range of compatible TVs**. Customers can quickly find, launch, and control content with their voice. With Alexa Voice remote, customers can get to their favourite apps with pre-set buttons, and control TV power and volume with one remote only.  Customers can also build their ‘Alexa Home Theatre’ by wirelessly connecting their Echo smart speakers to their Fire TV Stick 4K through the Alexa app.

Upgrade home entertainment with millions of movies, shows, games, and more across 12,000+ apps 

The latest Fire TV 4K Stick offers access to over a million movies and TV show episodes through 12,000+ apps via the Appstore, including popular services like Prime Video, Netflix, Disney+ Hotstar, Zee5, and Jio Cinema. Customers can stream a wide range of content from Disney+ Hotstar, and Netflix, including Prime Video Amazon Originals like Mirzapur, Panchayat, Aspirants, Family Man, and Made in Heaven. Customers can enjoy free/ad-supported content from platforms like MiniTV, YouTube, and MX Player. They can also access live channels such as Colors, Zee, Sony, Star, Discovery, News18, DD National, and more from DTH set-top-box on their home screen.

Save energy with low power mode 

Amazon has reduced carbon footprint of Fire TV Stick devices year over year, by using more-sustainable materials and implementing designs that reduces its overall lifetime energy consumption. The all-new Fire TV Stick 4K also includes Low Power Mode, which conserves energy when a device goes to sleep or standby mode due to inactivity.

To learn more about how to set up and use the latest Fire TV Stick 4K, click here.

Availability:

The all-new Fire TV Stick 4K is available for pre-order on Amazon.in, and will start shipping from 13th May 2024. Customers can also check out the new streaming device at online and offline stores of Croma, Reliance Digital, and Vijay Sales from 13th May 2024.

**Functionality may depend on hardware capabilities of the device

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire TV, Amazon Echo, and Alexa are some of the things pioneered by Amazon. For more information, visit www.aboutamazon.in and follow @AmazonNews_IN.