- Starting 9th September, Amazon is implementing a significant reduction in selling fees across a broad spectrum of product categories.
- The fee reduction is designed to help sellers expand their product portfolio, improve customer experience and grow their business as they prepare for the upcoming festive season.
Bengaluru, August 24, 2024: Amazon India today announced a significant reduction in selling fees across multiple product categories on the marketplace. Effective September 9, 2024, the fee reductions will provide a timely boost to sellers as they prepare for the upcoming festive season. By reducing fees, Amazon aims to deepen its partnership with sellers of all sizes. This will enable sellers to expand their product portfolio on Amazon.in and grow their business.
With the changes, sellers on Amazon India will benefit from a drop in selling fees ranging from 3% to 12% across various product categories. The new rate card will particularly benefit sellers offering affordable products priced below Rs. 500. For instance, a seller offering printed t-shirts at Rs. 299 will now pay a reduced referral fee of only 2%, a substantial drop from the previous fee of 13.5%. This results in savings of Rs. 34 per unit for the seller. These fee reductions apply across a wide range of product segments, such as home furnishing (9% drop), indoor lighting (8% drop), home products (8% drop) and more.
“At Amazon, we are invested in supporting businesses of all sizes, from small and medium businesses to emerging entrepreneurs to established brands. The fee reduction is directly in response to feedback from our sellers, especially small businesses. With this, we’re taking a significant step towards creating a more seller-friendly ecosystem," said Amit Nanda, Director, Selling Partner Services, Amazon India.
While the timing of the fee cuts aligns with the festive season, Amazon underscores that these changes are not temporary measures. The fee decrease will give sellers an opportunity to optimize their operations in time for the Diwali shopping rush and set the stage for sustained success well beyond the festivities.
“Sellers, particularly those selling affordable products, will experience a significant decrease in fees on Amazon. This will provide them with an opportunity to reinvest in their business for accelerated growth. We’re confident these changes will lead to unprecedented results for our sellers during the upcoming festive season and beyond,” added Amit Nanda.
Fee Changes
- Overall reduction in seller fees in 59 sub-categories across different pricing bands.
- Weight handling fee for Fulfillment Centers, Seller Flex, and Easy Ship have been revised basis applicable STEP* levels.
For more details on the updated fees, please click here.
*About STEP
STEP is a performance based reward program which evaluates sellers on 5 key customer input metrics and classifies them into one of the 4 level i.e., Basic, Standard, Advanced and Premium. Each level comes with a plethora of rewards/benefit like Weight handling fee waiver, shorter payment reserve, faster payment disbursement, Free Account Management and more. New sellers start at Standard level and move across the level based on their performance on 5 STEP metrics.
About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, competitive prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit amazon.in/aboutus
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About Amazon
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
For more information contact:
Neeti Dhawan
Amazon India