Bengaluru, July 28, 2026: Amazon India today announced that Great Freedom Sale 2026 will go live from 12:00 AM on 7th August, bringing together top deals across categories including smartphones, fashion, beauty, home, kitchen, large appliances, groceries, everyday essentials and more. During the sale, customers can look forward to exciting savings through Top 100 Deals, Blockbuster Deals, Trending Deals, 8 PM Deals and more. Additionally, customers can avail a 10% instant discount on HDFC Bank Credit Card and EasyEMI transactions and Up to ₹2,000 cashback rewards along with No-Cost EMI on select Credit and Debit cards. Apart from great deals across categories, customers can look forward to a range of affordability benefits including No-Cost EMI on select Credit and Debit cards, instant bank discounts, exchange offers and Amazon Pay rewards. With fast and convenient delivery across 100% serviceable pin-codes customers across the country can enjoy a seamless and convenient shopping experience.
AI makes shopping easy
Amazon India is making shopping more intuitive with AI-powered features designed to help customers discover, compare and buy with confidence. Rufus, Amazon's AI shopping assistant, enables customers to find personalized recommendations using natural language prompts such as "unique and creative freedom fighter costumes for kids" or "fashionable white kurti and dupatta dikhao". Customers can also use Lens AI to discover products by simply uploading or clicking a photo. Rufus also enables smart price tracking with 30 to 90-day Price History tracker and sends alerts to complete your purchase when the desired product reaches the price target. Furthermore, features like AI Review Highlights summaries all the product reviews to further simplify evaluation and Buying Guides helps in visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences.
Maximize your savings with Amazon Pay
Customers can shop smarter and save more with Amazon Pay through a wide range of payment and reward benefits, including unlimited 5% cashback for Prime members and 3% for non-Prime members on the Amazon Pay ICICI Bank Credit Card, along with welcome rewards worth up to INR 2,500. Eligible customers can also access instant credit of up to INR 60,000 via Amazon Pay Later, enjoy exclusive shopping rewards and shop affordably through the INR 99/day EMI store across mobiles, electronics, fashion and appliances. Customers can split any purchase over ₹1,500 into three equal, interest-free monthly instalments—regardless of product or category. The benefit applies to the cart value, making affordable credit accessible to every customer on every order.With Rewards Gold, customers can earn assured 5% cashback across 15+ brands and categories by completing payments in three months, plus additional cashback and Rewards Gold benefits - including 5% off for Prime members on orders above INR 799 and 10% cashback for all customers on orders above INR 499 - making shopping more rewarding for millions of customers nationwide.
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