Amazon India’s Great Freedom Sale 2026 live now – discover blockbuster deals and Made in India favorites with AI-powered shopping

Bengaluru, August 06, 2026: Amazon.in is all set to bring customers exciting deals, new launches and savings with the Amazon Great Freedom Sale 2026, starting 7 August 2026. The shopping event offers exciting deals, bank discounts and AI-powered shopping experiences across widest selection of products bringing together trending Made-in-India products, traditional handicrafts, everyday essentials and latest innovations. Customers can also discover products across smartphones, fashion, beauty, home, kitchen, electronics, large appliances, groceries, everyday essentials and more from leading brands such as Sony, Samsung, LG, Puma, Dettol, American Tourister, Himalaya, amongst others. Additionally, for customers looking for ‘delivery in minutes’ service that offers tens of thousands of daily essentials ranging from groceries (including fruits & vegetables and frozen food), personal care, fashion & beauty products to small appliances, home & kitchen products and more, delivered to your doorstep in several cities through Amazon Now.

Customers can unlock savings through Top 100 Deals, Blockbuster Deals, Trending Deals, 8 PM Deals and more. Additionally, customers can avail a 10% instant discount on HDFC Bank Credit Card and EasyEMI transactions and Up to INR 2,000 cashback rewards along with No-Cost EMI on select Credit and Debit cards, exchange offers and Amazon Pay rewards. Prime members can enjoy 15% savings on a range of products such as smartphones, home, kitchen, everyday essentials, fashion, beauty and more. Join Prime to maximize your savings across every purchase.

AI-powered discovery for a personalized shopping experience
Amazon India is making shopping simpler and more intuitive this Great Freedom Sale with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, customers can get personalized recommendations through natural prompts like ‘suggest a traditional outfit for my Independence Day celebration at office under INR 4,000’ or ‘bachon k liye toys budget mai dikhao’ while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also enables smart price tracking with 30 to 90-day Price History tracker and sends alerts to complete your purchase when the desired item reaches the price target. Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides further simplify evaluation and visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences. Here are some products and exciting deals that customers can enjoy during the Amazon Great Freedom Sale.

●        Grab the latest smartphones with up to 40% off on smartphones and accessories, including the Samsung Galaxy S25 Ultra 5G for INR 89,999 and the newly launched OnePlus N6x for INR 17,499 along with bank offers
●        Avail up to 12 months No Cost EMI on wide selection of smartphones, including the OnePlus Nord CE6 for INR 31,999 and the newly launched iQOO Z11 Lite for INR 17,999, both with bank offers and up to 6 months No Cost EMI
●        Explore wide selection of 5G smartphones starting at just INR 12,999, with great deals on devices such as the REDMI A7 Pro 5G for INR 14,499

●        Discover great deals on Made in India consumer electronics products with up to 80% off. Enjoy uninterrupted listening with the boAt Rockerz 512 ANC for INR 2,799, GOBOULT Q Over Ear Bluetooth Headphones for INR XX, ZEBRONICS Thunder Neo Wireless Headphone for INR 699 and boAt 2026 Launch Airdopes ProClip for INR 1,799
●        Stay on top of your fitness goals with the latest smartwatches such as Noise Pro 6R 1.46" AMOLED Smart Watch for INR 7,999, Noise Endeavour 2 (Smartchoice) Rugged Smart Watch for INR 5,499 and boAt Valour Watch 1 GPS, AI Based Auto Gym Mode for INR 6,499
●        Level up your gaming experience with cutting-edge gadgets from homegrown brand ZEBRONICS, including ZEBRONICS K24 Wired USB Keyboard for INR 349 and ZEBRONICS Zeb-Juke BAR 9500WS PRO Dolby 5.1 soundbar for INR 11,499

●        Upgrade your home with a minimum 50% off on best-selling mattresses, beds, office furniture and more and discover a wide selection of Made-in-India solid wood furniture, including customer-favourite sheesham wood and rattan designs
●        Enjoy up to 70% off on gardening, security products, toys and more, including Made-in-India STEM toys like Magnetic Building Tiles (28 pcs) for INR 612, designed to encourage screen-free, skill-building play for children
●        Shop up to 80% off on business, industrial tools and scientific supplies, along with trusted home maintenance essentials such as Pidilite Roff Cera Clean All Purpose Tile, Floor & Wall Cleaner, ideal for monsoon cleaning

●        Discover exciting offers with up to 80% off on must-have fashion and beauty picks from brands like Puma, Nike, Cetaphil, Fossil and Tommy Hilfigher
●        Step up your style with great deals on footwear from leading brands including Bata Men’s Lace-Up Formal Shoes for INR 736
●        Make a timeless statement with the Casio Vintage Digital Watch for INR 1893, featuring a classic design that adds effortless style to any look
●        Add a touch of sparkle to every occasion with Clara Sterling Silver Zirconia Earrings for INR 2819, a timeless addition to your jewellery collection
●        Cetaphil Gentle Skin Hydrating Face Wash A gentle everyday cleanser that effectively removes impurities while helping preserve the skin’s natural moisture barrier

●        Discover local products like Anveshan Wood Cold Pressed Mustard Oil (1L), crafted using a heritage cold-press process with farm-to-bottle sourcing and Happi Planet Limescale Cleaner, a plant-derived, zero harsh chemicals cleaning solution
●        Stock up on everyday essentials with up to 60% off on snacks, protein, laundry, diapers and pet essentials from customer-favourite brands including Yoga Bar, Pintola, Happi Planet, Surf Excel, MuscleBlaze and Wellbeing Nutrition
●        Keep your pets happy and healthy with up to 60% off on pet care essentials from leading brands such as Himalaya, Drools and Wiggles with products like Himalaya Tick & Flea Powder for preventive pet care

●        Explore exciting deals of up to 70% off on two wheelers, with offers from leading brands including Chetak, Hero and more.
●        Make every ride count with the Hero Xtreme 125R, bringing together sporty looks, dynamic performance and everyday practicality.

●        Discover women-led brands such as Aranya Agri Forest Producer Company Ltd., Sesonby and Ovana Jewels, offering thoughtfully crafted products for the festive season
●        Avail up to 40% off on festive home décor from Nestoria Living, Estoria Collective, Astitva Homes and more, with statement pieces like the Vintage Voyager Brass Sailing Ship Showpiece for every home
●        Enjoy up to 50% off on Rakhi gifting and snacking hampers from Healthy Grabz, Tyohar India and Sesonby with products like the HealthyGrabz Heart Health Combo and Aranya Mahua Ladoo, blending wholesome nutrition with festive flavours
●        Shop up to 50% off on women's ethnic wear from Power Sutra, Military Mojo and Titrit Fashion, with festive styles for every celebration.

Explore India’s heritage through handicrafts from Bharat
●        Avail minimum 40% off on home, kitchen and outdoor products from Smaart Craafts, HindCraft Exclusive Store and Aurum Crafts, featuring handcrafted products like the Kondapalli Bullock Cart Wooden Toy that celebrate India's rich artisanal heritage
●        Enjoy up to 30% off on regional grocery products from Made in Nagaland, House of Himalayas and Biswa Bangla, featuring authentic regional favourites like Made in Nagaland Fermented Bamboo Shoot and Biswa Bangla First Flush Tea, bringing the diverse flavours of India to your doorstep
●        Shop up to 40% off on handcrafted jewellery from brands such as Taasha Craft, featuring products like the Kashyapi Multicolour Cotton Thread Bangle Set

●        Customers can discover great deals from Local Shops on Amazon with up to 65% off on a wide selection of products from local sellers, delivered within 3 hours*
●        Bring handcrafted furniture home with products like the Alisha Craft Rattan Swing Chair, inspired by India's traditional cane-weaving craftsmanship, alongside great deals on home and living essentials
●        Savour authentic regional flavours with products like Puliyogare Paste from the House of Oggarane and Bhadait Special Misal, alongside other regional favourites
●        Celebrate every occasion with ease by shopping fresh flowers and gifting essentials like the EG2i Bride & Groom Phool Mala Set, with same day delivery, perfect for weddings, festivals and special moments

Maximize your savings with Amazon Pay
This Great Freedom Sale'26, save big on travel bookings with up to 21% off on flights. Get a flat 6% off on international flights* and flat 6% off on domestic flights* for the first 3 days (7/8/9thAug)- plus 10% off for new customers (up to INR 1,000)* and 5% cashback on your Amazon Pay ICICI Bank credit card. Book hotels at up to 60% off* - enjoy up to 40% off on stays, an extra 5% off for Prime members and 5% cashback with your Amazon Pay ICICI Bank credit card. Stack the savings and pay less for your next getaway (maximum savings require combining multiple eligible offers). Plus, get up to 17% off on bus bookings* with an extra INR 100 back. Shop and earn more with your Amazon Pay ICICI Bank credit card - enjoy 5% cashback* on shopping during the sale. With 0 joining fee and 0 annual fee, every purchase earns you more rewards. Do more with Amazon Pay Later - avail a credit upgrade*, split purchases into 3 interest-free EMIs* with 0% processing fee or grab welcome rewards worth INR 600* when you sign up. Unlock up to INR 50 cashback on shopping* - simply send as little as INR 1 via Amazon Pay UPI or pay your credit card bill on Amazon Pay to receive a cashback coupon of up to INR 50 on your next Amazon order (min. order value INR 1,000). Everyday actions, everyday rewards. Recharge and save - enjoy up to INR 50 back* on mobile recharges with Amazon Pay. This Great Freedom Sale, let every payment reward you more. *T&C apply. Savings, cashback and rewards are subject to eligibility, applicable offer terms and may require combining multiple offers to achieve the maximum advertised benefit

Amazon Bazaar is your go-to destination for ultra-affordable finds across beauty, fashion and home. During the Great Freedom Sale, shop trendy picks under INR299, unlock exciting daily deals and enjoy extra cashback up to INR500 cashback, while new users can grab a flat 50% cashback on their first order. With free delivery, pay-on-delivery options and easy 5-day returns on every order, shopping just got a whole lot better.

Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings and entertainment in one single membership. In India, members get delivery within minutes on Amazon Now in select cities, free unlimited Same-Day delivery on 10 lakh products, Next-Day delivery across 40 lakh products and 4-hour delivery on over 40,000 top-selling products. Prime members get exclusive offers when shopping on Amazon Now such as free delivery when they shop for INR 99 along with additional cashback of INR 200 when they shop for more than INR 1,399. They also get access to exclusive deals, exclusive access to Prime Day and access to Prime Video and Amazon Music and much more. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.

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Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers.
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