Bengaluru, August 7, 2026: Amazon.in is all set to bring customers exciting deals, new launches and incredible savings with the Amazon Great Freedom Sale, starting 7 August 2026. Customers can discover the latest trends across apparel, footwear, watches, luggage, jewellery, beauty and grooming while enjoying up to 80% off on fashion and beauty. The sale features over 1,500 fashion and beauty brands, including Puma, Nike, Zouk, Fossil, GIVA, Cetaphil, Pilgrim, Safari, Dyson and more, making it easier than ever to refresh your wardrobe, elevate your beauty routine and upgrade your travel essentials. Prime members can enjoy 15% savings
Beyond great savings, Amazon Fashion makes shopping more effortless with AI-powered shopping features designed to help customers discover products with confidence. With Rufus, customers can get personalized recommendations through natural prompts such as "suggest a skincare routine for oily skin under ₹2,000" or "office ke liye stylish kurti dikhao ₹1,500 ke andar", while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also helps customers make informed purchase decisions with a 30 to 90-day Price History tracker and alerts when a product reaches their preferred price. Additionally, features such as AI Review Highlights, Quick Learn, and Buying Guides simplify product evaluation, while a personalized homepage surfaces recommendations tailored to individual preferences.
Upgrade every look with latest upgrades in fashion and beauty this Great Freedom

  • Bata Men's Lace-up Formal Shoes: Designed for everyday sophistication, these classic lace-up formal shoes effortlessly complement tailored trousers and shirts, making them a versatile choice for office days, formal occasions and celebrations
  • Flying Machine Men's Relaxed Tapered Fit Jeans: A versatile denim essential with a relaxed tapered fit, these light blue jeans pair effortlessly with everything from classic tees to casual shirts, making them a go-to choice for everyday wear and weekend outings
  • Cetaphil Gentle Skin Hydrating Face Wash: A gentle everyday cleanser that effectively removes impurities while helping preserve the skin’s natural moisture barrier. It leaves skin feeling soft, hydrated and refreshed, making it a great choice for dry to normal, sensitive skin and a simple addition to any daily skincare routine
  • Armaf Soul Eau De Toilette: Blending fresh citrus notes with warm woody and musky accords, this everyday fragrance delivers a crisp, long-lasting scent that transitions effortlessly from workdays to evening outings. Its lightweight, travel-friendly design makes it an easy companion for daily wear
  • Safari Pentagon Pro 8 Wheels Luggage Set: Designed for effortless travel, this sleek three-piece luggage set combines a contemporary hard-shell design with smooth 360° mobility, making it ideal for everything from weekend getaways to extended vacations. Its coordinated look and spacious design ensure you travel in style without compromising on convenience
  • Philips All-in-One Full Body Grooming Kit: Built for effortless everyday grooming, this all-in-one trimmer delivers precise styling for your beard, hair and body, making it easy to maintain a well-groomed look at home or on the go
  • Fossil Decker Brown Watch: Featuring a rich brown leather strap and a classic chronograph-inspired design, this timeless watch adds a refined finishing touch to both smart-casual and formal looks
  • GIVA 925 Silver Jewellery: Crafted in 925 sterling silver, this elegant jewellery piece adds a subtle sparkle to both everyday looks and special occasions. Its timeless design makes it a thoughtful gift or a versatile addition to any jewellery collection
  • ZOUK Office Tote Bag: Combining contemporary style with everyday functionality, this spacious vegan leather tote is designed to carry your work and travel essentials with ease
  • Pilgrim Advanced Hair Growth Serum: Enriched with Rosemary and Korean Black Rice, this lightweight hair serum is designed to support healthier-looking, fuller hair as part of your everyday haircare routine. Its easy-to-use formula makes it a convenient addition for anyone looking to strengthen their haircare regimen

About Amazon.in: The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit www.amazon.in/aboutus.
Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers.
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