Bengaluru, August 3, 2026: Amazon India announced that Great Freedom Sale 2026 will go live from 12:00 AM on 7th August, bringing together a wide selection of AI curated products across categories including smartphones, fashion, beauty, home, kitchen, large appliances, groceries, everyday essentials and more. The sale also highlights Indian brands and local craftsmanship across categories. Customers can look forward to exciting deals from top brands like Samsung, Sony, LG, Xiaomi, TCL, Puma, Cetaphil, American Tourister, Nestoria living, Pintola, Dettol, Himalaya along with others. During the sale, customers can look forward to exciting savings through Top 100 Deals, Blockbuster Deals, Trending Deals, 8 PM Deals and more. Additionally, customers can avail a 10% instant discount on HDFC Bank Credit Card and EasyEMI transactions and Up to INR 2,000 cashback rewards along with No-Cost EMI on select Credit and Debit cards. Prime members can unlock more value with an additional Prime-only offer of Extra 5% off on over 2 lakh products. Join Prime to maximize your savings across every purchase.
Affordability and nationwide delivery at scale
Apart from exciting deals across categories, customers can enjoy a range of benefits during the Amazon Great Freedom Sale 2026, including No-Cost EMI on select credit and debit cards, exchange offers and Amazon Pay rewards. For customers looking for last-minute shopping, Amazon Now offers ultra-fast delivery within minutes. To check if the service is available in the pin code, customers can open Amazon.in app and look for the ‘lightning’ Now icon on the top banner. Backed by fast and reliable delivery across 100% serviceable pin codes, Amazon India continues to offer a seamless and convenient shopping experience.
Blockbuster and Trending Deals coming soon
Customers can unlock early savings with deals across top brands including Samsung, Sony, LG, Xiaomi, TCL, Puma, Cetaphil, American Tourister, Pintola, Nestoria living, Dettol, Himalaya and more. Customers can save Up to 40% off on smartphones and mobile accessories, Up to 67% off on Smart TVs and projectors, Up to 50% off on home, kitchen and outdoor products. Enjoy Up to 60% off on everyday essentials including snacks, protein, laundry needs, diapers and pet products, with products starting at INR 149 and up to INR 250 cashback on household, wellness, baby and pet favorites. Discover curated deals on trending Made-in-India products, regional favorites and handcrafted finds through Amazon Karigar, Amazon Saheli and Local Shops on Amazon. Prime members can unlock even more value with Prime-only exclusive offer of Extra 5% off across categories, alongside No Cost EMI, bank discounts, cashback offers, Amazon Pay rewards and fast delivery options.
AI-powered discovery for a personalized shopping experience
Amazon India is making shopping simpler and more intuitive this Great Freedom Sale with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, customers can get personalized recommendations through natural prompts like ‘suggest a traditional outfit for my Independence Day celebration at office under INR 4,000’ or ‘fancy dress outfits budget mai dikhao’ while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also enables smart price tracking with 30 to 90-day Price History tracker and sends alerts to complete your purchase when the desired item reaches the price target. Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides further simplify evaluation and visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences.
Maximize your savings with Amazon Pay
This Great Freedom Sale'26, save big on travel bookings with Up to 21% off on flights. Get a flat 6% off on international flights* and flat 6% off on domestic flights* for the first 3 days of the sale (7/8/9thAug) - plus 10% off for new customers (Up to INR 1,000)* and 5% cashback on your Amazon Pay ICICI Bank credit card. Book hotels at up to 60% off* - enjoy Up to 40% off on stays, an extra 5% off for Prime members and 5% cashback with your Amazon Pay ICICI Bank credit card. Stack the savings and pay less for your next getaway (maximum savings require combining multiple eligible offers). Plus, get up to 17% off on bus bookings* with an extra INR 100 back. Shop and earn more with your Amazon Pay ICICI Bank credit card - enjoy 5% cashback* on shopping during the sale. With 0 joining fee and 0 annual fee, every purchase earns you more rewards. Do more with Amazon Pay Later - avail a credit upgrade*, split purchases into 3 interest-free EMIs* with 0% processing fee or grab welcome rewards worth INR 600* when you sign up. Unlock Up to INR 50 cashback on shopping* - simply send as little as INR 1 via Amazon Pay UPI or pay your credit card bill on Amazon Pay to receive a cashback coupon of Up to INR 50 on your next Amazon order (min. order value INR 1,000). Everyday actions, everyday rewards. Recharge and save - enjoy Up to INR 50 back* on mobile recharges with Amazon Pay. This Great Freedom Sale, let every payment reward you more.*T&C apply. Savings, cashback and rewards are subject to eligibility, applicable offer terms and may require combining multiple offers to achieve the maximum advertised benefit.[RP1]
Save big with Amazon Bazaar
Amazon Bazaar is your go-to destination for ultra-affordable finds across beauty, fashion, home. During the Great Freedom Sale, shop trendy picks under INR 299, unlock exciting daily deals and enjoy extra cashback up to INR 500 cashback, while new users can grab a flat 50% cashback on their first order. With free delivery, pay-on-delivery options and easy 5-day returns on every order, shopping just got a whole lot better.
About Amazon Prime
Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings and entertainment in one single membership. In India, members get delivery within minutes on Amazon Now in select cities, free unlimited Same-Day delivery on 10 lakh products, Next-Day delivery across 40 lakh products and 4-hour delivery on over 40,000 top-selling products. Prime members get exclusive offers when shopping on Amazon Now such as free delivery when they shop for INR 99 along with additional cashback of INR 200 when they shop for more than INR 1,399. They also get access to exclusive deals, exclusive access to Prime Day and access to Prime Video and Amazon Music and much more. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.
For customers looking for last-minute summer essentials, Amazon Now offers ultra-fast delivery within minutes. To check if the service is available in the pin code, customers can open the Amazon.in app and look for the ‘lightning’ Now icon on the top banner.
About Amazon.in
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and The Climate Pledge are some of the things pioneered by Amazon.
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