Bengaluru, August 21, 2026: Marking the beginning of the festive season, Amazon.in brings together Rakhis, thoughtful gifts and festive essentials to celebrate the special bond between siblings and make the occasion memorable. From Rakhis and personalized hampers to indulgent sweet treats, chocolates and latest tech gadgets the Raksha Bandhan Store brings together a wide range of gifting options for every sibling. Customers can also discover festive essentials across fashion, beauty, home, kitchen and more featuring top brands such as Biba, Libas, Manyavar, Maybelline, Calvin Klein, Cetaphil, Samsung, LG, JBL, Sony, Fujifilm Instax, Phool and many more. Additionally, Prime members can unlock more value with additional 5% savings on over 2 lakh products delivered within a few hours, Same-Day or Next-Day across the country.
From thoughtful Rakhis and festive essentials to last-minute gifts, Amazon Now makes Raksha Bandhan shopping convenient with a wide range of products delivered within minutes across several cities. The dedicated Rakhi Store on Amazon Now brings together over 500 unique Rakhis, along with the Roli Chawal combo at just ₹1, sweets, gifts, and festive essentials — making it easy for customers to find everything they need. It includes a variety of Rakhis including QR and NFC-enabled Rakhis, DIY and Rakhi Hug Cards, Blessed and Hanuman Chalisa Rakhis, Kids' and Pet Rakhis, Bhaiya-Bhabhi Rakhis, Evil Eye and Swarovski Crystal Rakhis, among many others. Customers can also take the Rakhi Vibe Check — a 30-second interactive quiz to find the perfect Rakhi for their sibling. Rakhis start at ₹19, while sweets and gifts start at ₹99, giving customers a wide range of options to suit every need and budget.
AI-powered discovery for a personalized shopping experience
Amazon India is making shopping simpler and more intuitive this Raksha Bandhan with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, customers can get personalized recommendations through natural prompts like “Show me Rakhi gifts for my brother under INR 1,000” or “Behen ke liye kuch unique gifts dikhao” while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also enables smart price tracking with 30 to 90-day Price History tracker and sends alerts to complete your purchase when the desired item reaches the price target. Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides further simplify evaluation and visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences.
Here are some exciting products that customers can grab from Amazon Raksha Bandhan store:
For the sibling who’s worth the splurge, discover smartphones and accessories
· Customers can avail up to 40% off on smartphones and accessories from top brands including OnePlus, Samsung and realme
· Explore the IPhone 17 Pro at INR 1,44,990, Samsung Galaxy S25 Ultra 5G at INR 93,849 and OnePlus Nord CE6 at INR 37,999, featuring AI-powered experiences, powerful processors, advanced cameras, immersive AMOLED displays and long-lasting batteries for a seamless everyday gaming and entertainment experience
· Make this Rakhi special with a tech upgrade and buy Samsung Galaxy Tab S10 Ultra, featuring a large 14.6-inch Dynamic AMOLED 2X display and ample storage, making it an ideal gift for brothers and loved ones who enjoy entertainment, creativity and staying connected.
· Surprise your sibling with great smartphone options and exciting offers, including the REDMI Turbo 5 at INR 41,999, featuring the MediaTek Dimensity 8500-Ultra chipset, 7540mAh battery with 100W HyperCharge and 120Hz AMOLED display and the iQOO Z11x 5G at INR 27,999, powered by the Dimensity 7400 Turbo chipset, 7200mAh battery, 120Hz display and AI-enabled features for an enhanced everyday experience
· Surprise your sibling with power-packed charging options, including the Philips 10000mAh 22.5W Fast Charging Power Bank
· at INR 1,269 and Portronics Power Shutter 20,000mAh Magnetic Power Bank at INR 1,998 featuring fast charging, wireless charging and convenient portable designs.
From picture-perfect moments to immersive sound, find the perfect gift
· Grab up to 60% off on Rakhi gifting across instant cameras, headphones and smartwatches with exciting deals
· Capture Rakhi memories with the Fujifilm Instax Mini 12 Instant Camera at INR 6,999, offering an easy-to-use instant photography experience in a compact design
· For your music-loving sibling, the Sony WH-1000XM6 Wireless Headphones at INR 35,990 is a perfect gift, featuring advanced noise cancellation, high-fidelity sound and up to 30 hours of battery life for an immersive listening experience
Thoughtful gifts that can make the celebration even more special
· Shop across categories with Rakhi gift item combos starting at INR 99 and minimum 50% off on customized combos and gifting options including custom Rakhi, watch Rakhi and kids Rakhi
· Celebrate Raksha Bandhan with complete gift sets from eCraftIndia Purple Floral & Pearl Designer Rakhi Set at 149, Premium Acrylic Rakhi Thali Set at INR 499, Golden & White Beads, Pearl, Diamond Designer Bhaiya Bhabhi Rakhis at INR 209 and Dreamica Designer Rakhi Set at INR 329, including two elegant designer rakhis and meaningful gifts in one single hamper
· Make Rakhi gifting more personalized with the lampees Personalised Raksha Bandhan LED Acrylic Lamp for Brother & Sister at INR 1,599, Personalized No.1 Sister Lamp with Bluetooth Speaker at INR 1,599 and ZOCI VOCI Personalized Brother-Sister Caricature at INR 899
· Add the promise of fitness this Rakhi with PHILIPS Air Fryer NA120/00, 4.2 Litre, Large at INR 4,849, Lifelong Motorized 4.5 HP Foldable Walking Pad for Home at INR 13,999 and Boldfit Badminton Rackets Aluminium Badminton Racket at INR 648
· Gift the excitement of a new ride this Rakhi with this stylish Royal Enfield Classic 350 with Disc & Alloy Wheels Motorcycle at INR 2,18,432, paired with the TVS Racing Aegis 3-Layer Riding Jacket for Men at INR 10,994 for the biker in your life. The jacket offers all-weather adaptability with an integrated thermal inner jacket, external rain layer and CE Level 2 armour protection making it a thoughtful addition for brothers and loved ones who enjoy the thrill of riding.
Celebrate your special bond with gifts that matter
· Buy thoughtful gifts with up to 50% off on sweets, chocolates and gift hampers including the Haldiram Kaju Katli at INR 225, Phool Ludo Gift Hamper at INR 899 and Rakhi & Bandana Combo at INR 399. Also get up to 60% off on Rakhi hampers and Pet Rakhis starting at INR 99
· Celebrate the bond with furry siblings with up to 45% off on pet rakhi and treat combos including the Handmade Crochet Rakhi for Dogs and Rakhi & Bandana Combo at INR 399.
Unique Rakhis to make Raksha Bandhan extra special delivered within minutes
· Explore over 500 unique Rakhis on Amazon Now, with options starting at INR 99 including Personalized QR Code Rakhi, at INR 109. DIY Gemstone Rakhi Making Kit at INR 159 and Meenakari Rangoli Rakhi at INR at INR 49 for a modern touch to the traditional celebration
· Find Rakhis designed for every sibling, from the playful Minion Motif Ribbon Strap Kids Rakhi at INR 65 and Radha Krishna Kids Rakhi with Color kit at INR 69 to elegant options such as Shreeji Creations American Diamond Rakhi at INR 249 and Rakhi Created with Swarovski® Crystals at INR 699.
· Celebrate special bonds with thoughtful options including Evil Eye Floral Bhaiya & Bhabi Rakhi Set at INR 159 Hanuman Chalisa Rakhi with Roli Chawal Pack at INR 108 and Handcrafted Divine Set of 2- Lord Ganesha & Om Rakhi, at INR 35, with sweets and gifts also starting at INR 99
Refresh your festive look with fashionable outfits
· Revamp your wardrobe with festive kurtas, kurta sets and ethnic styles available at up to 70% off from popular brands including the Libas Printed Chinon Straight Kurta Set for Women at INR 1,865, BIBA Women Cotton A Line Printed Suit Set at INR 2,579, VASTRAMAY Men's Bandhani Rayon Kurta & Patiyala Set at INR 1,715 and KISAH Men's Pure Cotton Printed Kurta at INR 1,818. Complete the festive look with handbags and accessories with upto 70% off on and avail 40% off on Miraggio Irene Soft Gathered Women's Shoulder Handbag at INR 1,994 and more
· Add a special touch to the tradition with premium, silver and festive Rakhi from brands such as GIVA, Palmonas, Phool and Unniarcha. Also explore Rakhi combos and unique options such as Evil Eye Rakhis
· Make Rakhi gifting extra special with stylish watches such as Fossil Analog Blue Dial Men's Watch, Fossil Stainless Steel Women Karli Rose Gold Dial Analog Watch at INR 8,396 and Titan Analogue Men's Watch at INR 6,371 From classic designs to contemporary statement pieces, explore a range of elegant watches
Shop festive Raksha Bandhan picks without stretching your budget
· Save big this Raksha Bandhan with Rakhi sets, pooja essentials, fashion and gifting options starting at INR 99 on Amazon Bazaar, alongside premium gift hampers and personalized gifts with minimum 35% off
· Celebrate Raksha Bandhan without overspending with affordable festive finds from Amazon Bazaar, including the Riddhika Ventures Fabulous Gold Plated Meenakari Rakhi Set of 4 with roli, chawal and a greeting card at INR129
· Give your Rakhi rituals a festive upgrade with the DMS RETAIL Minakari Work Peacock-Shaped Pooja Thali at INR 199, bringing traditional detailing to the celebration
· Refresh your festive wardrobe with the FINIVO FASHION Men’s Cotton Blend Short Kurta at INR 495 and the Women Premium Collection Rayon Embroidered Straight Kurta Pant Dupatta Set for an easy festive look
· Add the finishing touch to your Rakhi outfit with the Velvet Potli Bag at INR 189, offering a traditional accessory option at a pocket-friendly price
Personalized gift cards and more by Amazon Pay
· Make Raksha Bandhan gifting special with Amazon Pay Gift Cards, featuring premium Rakhi gift boxes for physical gift cards with same-day and next-day delivery in select cities
· Customers can earn up to 5% cashback on physical gift cards and up to INR 150 cashback on eGift Cards (T&Cs Apply)
· Add a personal touch to every gift with eGift Cards that can be customized using GenAI-powered designs, photo uploads and Rakhi-themed templates and delivered instantly via WhatsApp or email
· Amazon Pay ICICI Bank Credit Card holders can also enjoy flat 2% unlimited cashback on gift card purchases
· With gift cards starting at INR 10, customers can choose from a wide range of over 15 crore products on Amazon and redeem them across over 20,000 partner apps, making gifting convenient, flexible and meaningful this Raksha Bandhan
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