Bengaluru, India – October 29, 2025: Amazon has announced the launch of Fire TV Stick 4K Select in India. This all-new streaming stick is Amazon's entry-level offering in its Fire TV 4K range. It provides customers access to 4K Ultra HD streaming with HDR10+, lakhs of movies and TV episodes from popular content providers, and Alexa voice capabilities. Fire TV Stick 4K Select is powered by Amazon's new Vega Operating System (OS) that delivers fast performance and a smooth user interface. It is also the first to bring the Fire TV Ambient Experience to India.

With the launch of Fire TV Stick 4K Select, Amazon has extended its 4K lineup to three variants, complementing the existing Fire TV Stick 4K Plus (previously named Fire TV Stick 4K) and Fire TV Cube to better cater to the diverse viewing needs of customers.

“We're thrilled to introduce Fire TV Stick 4K Select to customers in India—a great choice for those looking to elevate their 4K streaming experience. I am looking forward to customers bringing home this new Fire TV stick that is fast, seamless and serves as a one-stop destination for all streaming needs. With Alexa built-in, we're confident customers will appreciate the simplicity of using voice commands to search and play content, while also using their TV as a smart home hub,” said Dilip R.S., Director and Country Manager, Amazon Devices India. “This expansion of our 4K lineup reinforces our commitment to ensure every Indian household can access Fire TV products tailored to their streaming needs across various price points.”

Elevate to 4K streaming in a few easy steps
Customers who are looking to upgrade to 4K streaming can now elevate their at-home TV viewing experience in a few easy steps. By simply plugging the stick into a compatible TV with at least one HDMI input that supports HDCP 2.2 content protection standards, customers can upgrade to 4K streaming without replacing their existing setup. With support for 4K Ultra HD and High Dynamic Range (HDR) 10+, Fire TV Stick 4K Select delivers sharp and rich picture quality.

Enjoy fast and smooth performance
Fire TV Stick 4K Select is powered by Amazon’s new Vega OS that is purpose-built for Amazon devices. It is responsive with an efficient footprint, enabling fast app launches and smooth navigation. The all-new streaming stick also comes with a 1.7GHz quad-core processor, fastest for any Fire TV Stick in India.

Stream lakhs of movies and TV show episodes from popular content providers
With Fire TV Stick 4K Select, customers can stream lakhs of movies and TV show episodes across thousands of apps on the Appstore, including those from popular content providers such as Prime Video, Netflix, JioHotstar, YouTube, Zee5, and more (subscription fees may apply). They can also enjoy free/ad-supported content, which also includes live content such as sports matches, news, and more.

Fire TV’s content-forward experience and the included Alexa Voice Remote make discovering and launching content easy and simple. Customers can control content playback using voice commands or use the remote's pre-set buttons to access their favourite apps, control volume, and TV power—all with one remote.

Fire TV Ambient Experience–a first in India
Fire TV Stick 4K Select is the first streaming stick in India that comes with the Fire TV Ambient Experience, providing access to 2,000 pieces of museum-quality art and photography. Customers can turn their TVs into art displays by tapping the Alexa button on their remote and selecting ‘Ambient Experience’ from the shortcuts panel, or simply asking, “Alexa, launch Ambient Experience”.

Seamless smart home controls with Alexa
The Alexa Voice Remote also simplifies smart home management. Customers can control compatible smart home appliances, such as ACs, geysers, fans, and lights, with voice commands. They can also use Alexa for day-to-day tasks like setting reminders, checking weather, playing music, and more.

Pricing and Availability
Customers can get the all-new Fire TV Stick 4K Select at ₹5,499 on Amazon.in, Flipkart, Blinkit, Swiggy Instamart, Zepto, and offline and online stores of Croma, Vijay Sales, Reliance Retail, and more.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire TV, Amazon Echo, and Alexa are some of the things pioneered by Amazon.

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