Bhopal, 17th April 2025: Amazon.in announced a strong 20% Year-over-Year (YoY) growth in Q1’25 for its Home, Kitchen, and Outdoors business across Bhopal and Madhya Pradesh. The growth was fueled by growing demand across products including smart home devices, fitness and security products, kitchen appliances, DIY tools, automotive accessories, and gardening equipment. The state also witnessed a 10% increase in new customers on the platform. A standout trend is the rising interest in camping-related products with Madhya Pradesh witnessing an 80% YoY rise and Bhopal a 145% YoY rise, with tent sales leading the charts with a 570% YoY rise. In addition, fueled by the ongoing IPL season, cricket gear also witnessed strong traction, growing by over 40% YoY across the city. Amazon Prime members can enjoy INR 1,200 off on home and kitchen appliances with INR 10,000 and a flat 150 off on kitchen essentials on orders over INR1,000
Amazon.in received an overwhelming response today during daylong event in Bhopal featuring products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories, and much more. This one-of-a-kind showcase offered visitors an opportunity to experience the top brands and products while interacting with Amazon India’s leadership. Leaders from local sellers & brands like Ankit Sharma, Head, E-commerce and Shraddha Gautam, Head, Brand & Marketing, Blowhot; Agam Chaudhary, Founder & CEO, Kyari and Akash & Priyanka Mehta, Co-Founders, Homestrap also attended the event and shared their journeys on Amazon.in.
Speaking at the event, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “We are thrilled to host the Amazon Home and Kitchen Xperience Arena 2.0 in Bhopal. With more customers turning to online shopping for their home, kitchen, and outdoor needs, we’re seeing a strong shift toward healthier, cleaner, and more convenience-driven lifestyles. This trend has been a key growth driver towards double-digit year-on-year growth for Amazon marketplace across Madhya Pradesh and Bhopal. At Amazon.in, we remain committed to enhancing the shopping experience by offering a wide selection of high-quality products and great deals that cater to the evolving customer preferences”
Here are some shopping trends that Amazon.in has witnessed in Bhopal and Madhya Pradesh:
Switch to sustainable solutions: Customers across Bhopal are increasingly adopting sustainable lifestyle solutions, with the adoption of solar panels increasing by over 65% YoY and a 25% YoY rise in solar gadgets.
Modern kitchens for modern customers: Madhya Pradesh is fast emerging as a hotspot for modern kitchen innovation, driven by a rising demand for healthier and more convenient lifestyle solutions. Digital water purifiers have seen a 50% YoY growth statewide and 35% YoY in Bhopal, reflecting a strong shift toward health-focused living. Coffee machines have surged by over 80% YoY across the state and nearly 60% YoY in Bhopal, as consumers embrace premium, at-home brewing. Food processors are up by nearly 45% YoY, while baking and pastry tools have grown over 40% YoY, underscoring the region’s growing love for home baking.
Automated & smart living solutions for customers on-the-go: Customers in Madhya Pradesh are rapidly upgrading to automated home cleaning solutions, with robotic vacuums seeing over 60% YoY growth across the state and a surge of 125% YoY in Bhopal. Demand for modern air purifiers has also risen significantly—up by 50% YoY in Madhya Pradesh and nearly 35% YoY in the city of Bhopal. Additionally, home safety products are also witnessing strong traction with YoY growth of 30% in the state and 50% in Bhopal.
Growing preference for high-quality home furnishings and bathroom fittings: Bhopal continues to show strong momentum in the home furnishing segment, recording an impressive 80% YoY growth across top categories including pillows, cushions, curtains, bedsheets, and more. In 2025, Bed Wedges & Body Positioners emerged as the fastest-growing subcategory with a 210% YoY surge. Homeowners in Madhya Pradesh and Bhopal, are increasingly choosing Amazon.in for bathroom upgrades, with purchases of bath faucets, commodes, and tubs rising by 45% YoY. With summer setting in, the demand for home climate solutions has also spiked, with air coolers witnessing over 50% YoY growth across the region.
Growing interest in sports and fitness: Fitness continues to be a top priority across the region, with home gym equipment sales rising over 40% YoY as more residents embrace strength training with weights and dumbbells. In Madhya Pradesh, Badminton remains a favorite sport, driving a 35% YoY increase in the equipment sales and over 40% YoY surge in racquet purchases. Meanwhile, in Bhopal, swimming is making waves this summer with a 30% jump in swimming gear sales and a sharp 50% rise in swimsuit purchases, as more people head to the pool to beat the heat
Soaring demand for Industrial and DIY products: An increasing number of businesses and shop owners are purchasing commercial products from Amazon.in across the state, driving a strong 40% YoY growth. Also, the state's residents are embracing DIY home improvement, demonstrated by over 30% YoY rise in purchases of ladders, paints, power tools, and hand tools.
Growing focus on home gardening solutions: The garden industry in Bhopal is witnessing a dynamic shift, led by a 250% YoY surge in mobile gardening solutions, transforming how people manage their green spaces. There is a shift in consumer interest towards garden aesthetics, with decorative accessories growing by over 70% YoY. Additionally, traditional gardening fundamentals remain strong, with Manual Tools, Pest Control and Fertilizer solutions growing by over 30% YoY, respectively.
Automotive sales are on the rise: Customers in Madhya Pradesh and Bhopal are increasingly turning to Amazon.in to purchase two-wheelers, with the demand growing at 1150% YoY across the state and 600% YoY in Bhopal alone. This includes a strong demand for EVs, contributing close to 80% of sales from Madhya Pradesh and close to 95% from Bhopal, across top brands like Chetak, Vida, Ampere along with petrol models from Hero and Bajaj.
Save more with Amazon Prime Membership: Amazon Prime members can enjoy INR 1,200 off on home and kitchen appliances with INR 10,000 and a flat 150 off on kitchen essentials on orders over INR1,000
Sellers play a pivotal role in Amazon.in’s ecosystem, driving growth not only for the Home, Kitchen, and Outdoors category but across the marketplace. To strengthen its commitment to sellers, the company recently introduced its highest-ever fee reduction. Amazon.in now offers zero referral fees on over 1.2 crore products priced below INR 300, enabling sellers to enhance their profitability and drive greater value for customers. Furthermore, Madhya Pradesh remains a crucial growth market for Amazon.in, with a thriving ecosystem of over 62,000 sellers and more than 5,500 exporters. The city is also home to over 3000 sellers across the Home, Kitchen, and Outdoors segment.
Amazon India has always focused on delivering a wide selection, value, and, convenience to its customers. Today, Amazon India delivers to 100% of serviceable PIN codes across India. Additionally, Prime members get access to 20,000 items within four hours, 10 lakh items for Same-Day delivery, and 40 lakh items for Next-Day delivery nationwide. Coupled with speedy delivery, Amazon also ensures convenient, reliable and ubiquitous payments through Amazon Pay. Amazon Pay UPI has now reached over 10 crore customer sign-ups, with 75% growth from tier 2 and 3 cities. From improving the shopping experience for customers, to simplifying the selling process for lakhs of sellers, and ensuring speed and reliability in operations—technology has been at the core of how Amazon.in functions. Artificial Intelligence (AI), Machine Learning (ML), automation, and advanced data systems are embedded across critical areas such as search, recommendations, voice and visual shopping, delivery routing, inventory management, and customer support. To further make shopping on Amazon more customer friendly, Amazon has also introduced Amazon Live which is an influencer & seller-led shopping program that offers customers an interactive, social and entertaining way to shop, as they interact with trusted influencers & sellers, and shop selection from livestreams. These investments enable Amazon to serve the varied needs of Indian consumers and businesses efficiently at scale.
Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers.