Jaipur, 19th June 2025: Amazon.in announced a strong 25% Year-over-Year growth in 2025 for its Home, Kitchen, and Outdoors business across Jaipur and Rajasthan, alongside a 15% increase in new customers from the state. This growth is driven by a surge in demand for lifestyle upgrades, commercial purchases, and sustainable living solutions. The online marketplace further shared key insights into emerging shopping patterns in the region, revealing how customers are increasingly embracing smarter, more functional, and experience-driven choices. From modern kitchen setups and home makeovers to a growing interest in fitness, electric vehicles, and DIY projects, the region is seeing strong traction across categories. Jaipur, in particular, continues to lead the charge with robust double-digit growth across Kitchen, Home, Automotive, and Fitness segments, reinforcing Amazon.in as the preferred destination for everyday and seasonal shopping needs.
Amazon.in received an overwhelming response today during a daylong event in Jaipur featuring products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories, and much more. This one-of-a-kind showcase offered visitors an opportunity to experience the top brands and products while interacting with Amazon India’s leadership. Leaders from local sellers & brands like Rohit Bajaj, CEO, Founder, Balwan Krishi and Pankaj Vassal, Business Head- President- Retails Business, Waaree Energies also attended the event and shared their journeys on Amazon.in.
Speaking at the event, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “We are thrilled to host the Amazon Home and Kitchen Xperience Arena 2.0 in the pink city. With more customers turning to online shopping for their home, kitchen, and outdoor needs, we’re seeing a strong shift toward healthier, cleaner, and more convenience-driven lifestyles. This trend has been a key growth driver towards double-digit year-on-year growth for Amazon marketplace across Rajasthan and Jaipur. At Amazon.in, we remain committed to enhancing the shopping experience by offering a wide selection of high-quality products and great deals that cater to the evolving customer preferences”
Here are some shopping trends that Amazon.in has witnessed in Jaipur and Rajasthan:
- Modern kitchens for modern customers: Jaipur is emerging as one of Rajasthan’s fastest-growing cities for the Kitchen category, registering a robust 20% YoY growth and contributing 40% to the state’s business. The city’s momentum is driven by rising demand for Cooking essentials, Dinnerware, Kitchen tools, Cooktops, and Mixer Grinders. Key trends point to a strong shift toward kitchen modernization and automation, led by an 80% growth in coffee machines and 25% in water purifiers. Additionally, Cooking and Dining essentials continue to gain traction, with pressure cookers up by 20%, cooktops by 25%, and kitchen tools by 40%
- Home makeovers are on the rise: The regions are witnessing a 15% YoY growth in the Home category, driven by rising customer interest and a 25% YoY increase in new shoppers. Lighting fixtures lead the demand with a remarkable 60% growth, followed by a 20% uptick in bedding, home décor, and curtains. Overall, Jaipur continues to show a strong preference for lighting and furnishings, while steadily expanding across décor and home organization segments. Also, the furniture category has experienced a robust 30% YoY growth from Jaipur, with large furniture items surging by over 40% YoY. The top 5 categories include Mattresses, Office & Gaming Chairs, Sofas & Sofa Sets, Beds, and Office & Study Desks
- Growing interest in sports and fitness: Fitness is becoming a lifestyle choice in Rajasthan, with treadmill purchases and weight training equipment growing by over 30%, reflecting a shift toward home fitness setups. Adventure tourism is also on the rise, as camping gear sales surged by over 40%. In Jaipur, cricket enthusiasm is at an all-time high, overall cricket gear grew by over 40%, with bat sales rising by 45% and protective gear by 35%. Badminton is gaining ground too, with a 40% jump in sales, highlighting the city's growing passion for the sport
- Growing preference for high-quality home furnishings and fittings: Home improvement is gaining momentum across the regions, with residents actively upgrading their spaces. Cabinet hardware sales have surged by 35%, while hand tools and ladders have seen growth of approx 30% reflecting a rising interest in DIY home projects. Clean water remains a key priority, with water purifier sales nearly doubling by 40% YoY in the state. In Jaipur, home safety is taking center stage, marked by a 50% increase in safety and security product purchases, signaling a growing preference for smart and reliable protection solutions. Aesthetics are not far behind, as wallpaper purchases rise by 30%, indicating a strong interest in easy, stylish ways to personalize living spaces.
- High demand for sustainable living solutions: The regions witnessed a 20% YoY growth across lawn and garden products. Pest control products contributed the most to overall state sales at 40%, with Jaipur alone accounting for 15%. Gardening accessories and live plants followed as the second-largest category, contributing 40%, with Jaipur emerging as the top city in this segment. Solar products are also gaining traction, contributing 10% to state sales and indicating growing consumer interest in sustainable solutions. Sales were largely driven by major cities, with Jaipur contributing the highest, followed by Jodhpur, Alwar, and Udaipur. Among top-selling products across the state were lucky bamboo, jade plants, and money plants, owing to the high number of independent retail establishments in these cities
- Car care products and travel gear sees a major uptick: Car care is emerging as a strong trend in Rajasthan, with Car Cleaning accessories witnessing a 40% YoY growth highlighting a growing preference for vehicle upkeep and cleanliness. There's also a 350% YoY spike in Vehicle workshop equipment and spare parts like valves and washers, pointing to increased adoption by commercial users. In addition, Car window shades have seen a 90% YoY jump, showing that Amazon is successfully offering the right solutions to help customers keep their cars cooler during the summer. In Jaipur, adventure continues to trend as the city ranks #3 in shopping for Ladakh travel gear. With the season still in full swing, Amazon.in is offering exciting deals on Ladakh essentials to gear up for the journey ahead
- Soaring demand for Industrial and scientific products: An increasing number of businesses and shop owners across the state are turning to Amazon.in for their commercial needs, driving a strong 35% YoY growth. A major driver of this momentum is the growing demand for commercial appliances, with deep freezers alone contributing 10% to Rajasthan’s total sales
- Automotive sales are on the rise: Rajasthanis are increasingly turning to Amazon to purchase two-wheelers, contributing 5.5% to Amazon’s overall 2W sales and registering a strong 238% YoY growth. Customers across the state are choosing both electric models from Chetak, OLA, and Vida, and petrol bikes from Hero and Bajaj, all with the convenience of doorstep delivery in just 8 days. In 2024, Jaipur residents alone purchased two-wheelers across 59 different models from top brands. The Chetak 2903 emerged as the most popular electric two-wheeler, while the Hero Xtreme 125R led the charts among petrol bikes.
- Save more with Amazon Prime Membership: Amazon Prime members can enjoy INR 1,200 off on home and kitchen appliances with INR 10,000 and a flat 150 off on kitchen essentials on orders over INR 1,000
Sellers play a pivotal role in Amazon.in’s ecosystem, driving growth not only for the Home, Kitchen, and Outdoors category but across the marketplace. To strengthen its commitment to sellers, the company recently introduced its highest-ever fee reduction. Amazon.in now offers zero referral fees on over 1.2 crore products priced below INR 300, enabling sellers to enhance their profitability and drive greater value for customers. Furthermore, Rajasthan remains a crucial growth market for Amazon.in, with a thriving ecosystem of over 1.3 lakhs sellers. The state is home to over 11,000 sellers in the Home, Kitchen, and Outdoors segment, with nearly 6,000 of them based in Jaipur alone.
Amazon India has always focused on delivering a wide selection, value, and convenience to its customers. Today, Amazon India delivers to 100% of serviceable PIN codes across India. Additionally, Prime members get access to 20,000 items within four hours, 10 lakh items for Same-Day delivery, and 40 lakh items for Next-Day delivery nationwide. Coupled with speedy delivery, Amazon also ensures convenient, reliable and ubiquitous payments through Amazon Pay. Amazon Pay UPI has now reached over 10 crore customer sign-ups, with 75% growth from tier 2 and 3 cities. From improving the shopping experience for customers, to simplifying the selling process for lakhs of sellers, and ensuring speed and reliability in operations—technology has been at the core of how Amazon.in functions. Artificial Intelligence (AI), Machine Learning (ML), automation, and advanced data systems are embedded across critical areas such as search, recommendations, voice and visual shopping, delivery routing, inventory management, and customer support. To further make shopping on Amazon more customer friendly, Amazon has also introduced Amazon Live which is an influencer & seller-led shopping program that offers customers an interactive, social and entertaining way to shop, as they interact with trusted influencers & sellers, and shop selection from livestreams. These investments enable Amazon to serve the varied needs of Indian consumers and businesses efficiently at scale.
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Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers.