Lucknow, June 25, 2025: Amazon India today announced the launch of its first-ever three-day Prime Day extravaganza, running from 12:00 AM on July 12 to 11:59 PM on July 14, offering Prime members in Lucknow and across Uttar Pradesh 72 hours of blockbuster deals, exciting new launches, and free and fast delivery. For the first time in India, Prime members will enjoy 24-hours extra to shop across top brands and small businesses alike, with access to exciting offers from leading partner banks. Customers can save big with 10% savings on payments using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards.*
This Prime Day, Prime members will get early access to thousands of new product launches from over 400 top Indian & global brands along with products by Small and Medium Businesses (SMBs). The three-day annual extravaganza will offer Prime members access to incredible shopping deals, blockbuster entertainment, savings, and much more! From Smartphones, TVs, Appliances, Fashion & Beauty, Groceries & Everyday Essentials, Amazon Devices, Home & Kitchen, Furniture to everyday essentials, and much more.
Pallavi Singh, Senior Manager, Amazon Prime India, said, "Prime Day has become an event our customers eagerly look forward to each year, and we’re excited to make it even more rewarding in 2025. By extending the event to three days, we’re giving our members ample time to explore thousands of new launches, enjoy incredible deals, and experience seamless delivery and entertainment. This extended celebration is our way of saying thank you to our loyal members, making shopping more rewarding and convenient for everyone across India."
This year’s Prime Day is not just a shopping event—it’s a celebration of innovation, entrepreneurship, and local craftsmanship, especially from small and medium businesses (SMBs) in Uttar Pradesh. Amazon is deeply committed to enabling business growth for sellers in Uttar Pradesh, where over 2 lakh sellers from the state and over 56,000 local shops, across categories, actively sell on Amazon.in. To empower them, Amazon has introduced key seller-focused enhancements ahead of Prime Day 2025. With recent fee reductions, Seller can offer competitive prices while maintaining quality and grow their business. With the help of Amazon’s Generative AI Listing tool, sellers are able to create high-quality product listings by simply uploading a product image, description, or brand website URL—saving time and ensuring their products are seen by potential customers. In addition, Amazon has deployed machine learning features to automatically detect and correct catalogue defects and recommend sellers the best deal options to help maximize visibility and sales of their products, during peak sale events like Prime Day.
Gaurav Bhatnagar, Director, Sales at Amazon India, added, “At Amazon, we're thrilled to see Prime Day evolve into a game-changing opportunity for sellers, particularly those hailing from tier 2 and tier 3 cities across India. This event opens doors for local artisans, women entrepreneurs, and family-run businesses to connect with millions of customers nationwide, boosting their visibility, discovery and scale. We're especially excited about the pivotal role sellers from Uttar Pradesh will play in Prime Day 2025. We're proud to announce that this year, Prime Day 2025 will feature over 1,600 new product launches from small and medium-sized businesses. Our team is working hand-in-hand with these sellers, equipping them with the tools and knowledge they need to maximize their success. At Amazon, we believe in the power of small businesses to drive innovation and economic growth and Prime Day is a key event to unlock the potential of sellers across India.”
From Phool, a social enterprise in Kanpur that recycles temple flowers into wellness products, to local fashion startups and handmade decor brands, Uttar Pradesh plays an integral part in driving Amazon’s growth in India. To support this growth, Amazon works with the sellers in the State to help digitize their business.
Amazon continues to expand its operations footprint across Uttar Pradesh to better serve customers and empower sellers. The state is home to a large fulfilment centre with over 2.24 million cubic feet of storage capacity, a sortation centre spread across 60,000 sq. ft of sortation area., and nearly 140 service partners with presence in 80 cities. In addition, more than 2,650 ‘I Have Space’ stores across UP enable last-mile connectivity and faster deliveries, especially in smaller towns. Together, these facilities not only ensure swift delivery during high-demand events like Prime Day but also generate thousands of local job opportunities across the supply chain.