National, 10th July: Amazon Pay introduces 'Rewards Gold', a simple rewards program offering Prime members 5% cashback and non-Prime customers 3% cashback on every eligible transaction. The program is simple to qualify for: complete any 25 transactions across shopping or payments via Amazon Pay to unlock these rewards. Once qualified, members earn assured cashback of upto 5% on every subsequent transaction across a wide range of categories and merchants.

As excitement builds up to Amazon India’s flagship Prime Day shopping event from July 12–14 2025, customers can maximize their savings by quickly becoming eligible for Rewards Gold. Any combination of 25 transactions - whether it's UPI payments, sending money, scanning QR codes, making recharges, or shopping - will unlock these premium benefits.

The program offers assured 5% unlimited cashback for Prime members across popular spending categories such as grocery, clothing, travel, entertainment, food delivery, and more. This is a significant evolution in how digital payment rewards are experienced in India. These cashbacks can be seamlessly redeemed on Amazon.in and across 55,000+ partner merchants, including 5,000+ offline brand stores.

"At Amazon Pay, we believe rewards should be simple, transparent, and help our customers to save big" said Girish Krishnan, Director, Amazon Payments & Rewards. "With the Rewards Gold program, customers using Amazon Pay for all their UPI payments and Shopping will get rewarded every time. This program reflects our commitment to building long-term relationships with our customers."

As part of Rewards Gold, customers can enjoy some exciting propositions including:

  • Shop More, Earn More: 5% unlimited cashback on grocery, clothing, footwear, luggage, beauty and more
  • Travel Smarter: 5% unlimited cashback on hotel bookings
  • Entertainment Gets Rewarding: 5% cashback on entertainment platforms like Microsoft Xbox, JioHotstar subscriptions, books and toys.
  • Everyday Apps, Everyday Cashback: 5% unlimited cashback on apps like Ola, Dominos, and Zomato's District

Amazon Pay ICICI Bank Credit Card customers can also enjoy the additional benefits of Rewards Gold. This program underscores Amazon Pay’s commitment to building a rewarding and trustworthy digital payments experience, where simplicity, transparency, and value take centre stage.

About Amazon Pay

Amazon Pay is a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in. Amazon continues to extend the convenience of Amazon Pay by making it possible for millions of customers to make digital transactions and continue supporting the government’s vision of encouraging electronic payment, leading to a less-cash society in India. Amazon Pay provides a wide choice of payment methods like Amazon Pay UPI, Amazon Pay Balance, Amazon Pay Later, and Amazon Pay ICICI Bank Credit Card to make everyday payments safe, fast, and frictionless for customers and merchants. With an aim to simplify lives and fulfil the aspirations of every Indian, it offers customers the benefit of “one-click” payments (on certain instruments) leading to a faster and smoother checkout process. With its cash-load facility in Amazon Pay Wallet, Amazon Pay also solves the pain point of tendering the exact amount of cash at the time of delivery.

For more information on Amazon India, visit: https://www.amazon.in/amazonpay/home