2011 is the Best Holiday Ever for Kindle
#1 and #4 best-selling Kindle books released in 2011 published
independently by authors using
Businesses selling on
“We are grateful to our customers worldwide for making this the best
holiday ever for Kindle,” said
More Kindle holiday facts:
- Throughout December, customers purchased well over 1 million Kindle devices per week.
The new Kindle family held the top three spots on the
Amazon.combest seller charts – #1: Kindle Fire, #2: Kindle Touch, #3: Kindle.
Kindle Fire is the #1 best-selling, most gifted, and most wished for
product across the millions of items available on
Amazon.comsince its introduction 13 weeks ago.
- Kindle is also the best-selling product on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it this holiday season.
Gifting of Kindle books was up 175 percent between this Black Friday
Christmas Daycompared to the same period in 2010.
Christmas Daywas the biggest day ever for Kindle book downloads.
- Kindle Fire is the best-selling product on Amazon.com’s mobile website and across all of Amazon.com’s mobile applications.
December’s #1 best-selling
Kindle Direct Publishingbook “Wife by Wednesday” was also the #5 overall best-selling Kindle book in December and has appeared on both the USA Todayand Wall Street Journalbest seller lists. Author Catherine Bybeewas formerly an emergency room registered nurse, and has now left her job to focus on writing full-time.
In 2011, KDP and CreateSpace author CJ Lyons reached #2 on the
Amazonbest seller list, #2 on the New York Times best seller list, and #4 on the USA Today best seller list. As a former pediatric ER doctor, CJ has lived the life she writes about in her cutting edge suspense novels, and she quit her job in medicine after 17 years to pursue her dream of becoming a full-time novelist. Her latest work includes “Face to Face” and “Hot Water.”
Businesses Selling on
2011 was also a record-breaking holiday season for businesses that sell
“We greatly value the cooperation that we have developed with Amazon,”
said Andrew D. Scharf, CMO of
According to Reiss, one of the most beneficial aspects of his
Other seller successes include:
- Amazon’s third-party sellers sold enough cameras for every fan at the next 10 Super Bowls to snap their own shots of the winning touchdown.
Amazon’s third-party sellers sold enough toys in 2011 to give a toy to
every resident of
Chicago. In fact, they sold as many Lalaloopsy Dolls as there are lights on the Rockefeller Center Christmas Tree in New York City.
Debra Keyes, CEO of The Internet Department Store, which sells costumes for both adults and children, began utilizing Fulfillment by Amazon(FBA) – the Amazonservice that stores, packs and ships orders for third-party sellers – as soon as it launched. By January 2011, she had 1,300 products listed in FBA. That number has now grown to 7,800 products by November 2011. During that same time period, the company’s sales increased by 34 percent.
Holiday Fun Facts
The last One-Day Prime order that was delivered in time for Christmas
was placed on
Dec. 22at 11:59 p.m. PSTand shipped to Ballwin, Mo.The item was “The Cook’s Herb Garden,” a book by Jeff Coxand Marie-Pierre Moine.
The last Local Express Delivery order that was delivered in time for
Christmas went to
Seattle, Wash.It was a Sony Rechargeable Battery Pack that was ordered at 2:35 p.m. PSTon Christmas Eveand delivered at 6:15 p.m. PSTthat same evening.
Earlier this year, an
Amazoncustomer called with an urgent request for large volume of a single book, which they needed at the airport the next day before they boarded a flight. The books were special gifts and no other retailer had them available in such short notice. Even though the cutoff time had passed for all traditional delivery methods, Amazonwas able to arrange a delivery to the customer’s hotel just prior to their departure for the airport.
Customer Purchases (
Amazoncustomers purchased enough copies of Walter Isaacson’s “Steve Jobs” book to create a stack taller than Mt. Everest.
The cumulative weight of the Bowflex 552 Adjustable Dumbbells
Amazoncustomers would outweigh more than 70 adult elephants.
If you unfolded and stacked each pair of jeans purchased by
Amazoncustomers this holiday, the height would be 2,500 times taller than the Statue of Liberty.
Amazoncustomers purchased enough sweaters to outfit each of Santa’s reindeer during Christmas Evedeliveries for the next 14,000 years.
Amazoncustomers purchased enough copies of Just Dance3 to give 15 copies to each person who participated in setting the world record for simultaneous dancing.
Amazoncustomers purchased enough HeatMax HotHands Handwarmers to give a pair to each resident of Iceland.
Amazoncustomers purchased enough Rory’s Story Cubes to give a cube to each person watching the New Year’s Eve ball drop live at Times Square.
Holiday Best Sellers (
- Electronics: Kindle Fire; Kindle Touch; and Kindle
- Toys: Rory’s Story Cubes; Qwirkle Board Game; and Perplexus Maze Game
Just Dance3; Call of Duty: Modern Warfare 3; and Elder Scrolls V: Skyrim
- Sports & Outdoors: Zumba Fitness Total Body Transformation DVD Set; Emergency Fire Starter; and Flexible Flyer Snowball Maker
- Home & Kitchen: Cuisinart 5-in-1 Griddler; Fred M-Cups Measuring Matroyshkas; and Pure Komachi 2 Series Hollow-Ground Santoku Knife
Books: “Steve Jobs” by
Walter Isaacson; “Diary of a Wimpy Kid: Cabin Fever” by Jeff Kinney; and “11/22/63” by Stephen King
Kindle Books: “The Hunger Games” by
Suzanne Collins; “Catching Fire” by Suzanne Collins; and “The Litigators” by John Grisham
CD: “Christmas” by Michael Bublé; “21” by Adele; and “Duets II” by
- Amazon MP3: “100 Classic Christmas Songs” by Various Artists; “Mylo Xyloto” by Coldplay; and “A Very She & Him Christmas” by She & Him
- DVD: “Harry Potter and the Deathly Hallows, Part 2”; “Bridesmaids”; and “The Help”
- Amazon Instant Video: “Super 8”; “The Help”; and “Crazy, Stupid, Love”
Timex1440 Sports Digital Resin Strap Watch; LEGO Kids' StarWars Darth Vader Mini-Figure Alarm Clock; and XOXO Rhinestone Accent Gold-Tone Bracelet Watch
Jewelry: 10k White Gold Round Diamond Stud Earrings;
Sterling SilverAmethyst Butterfly Pendant; and White Peacock and Pink Freshwater Cultured Pearl Button 3 Pair Stud Earrings Set
- Clothing: Levi’s 501 Jean; Levi’s 505 Straight Fit Jean; and Levi’s 550 Relaxed Fit Jean
- Shoes: UGG Australia Classic Tall Boots; Crocs Classic Clog; and BEARPAW Emma Short Boot
- Beauty: Wonderstruck by Taylor Swift Eau de Parfum Spray; Olay Pro-X Advanced Cleansing System; and NARS Orgasm Blush
Health & Personal Care: Philips Norelco SensoTouch Electric Shaver;
Philips Norelco Shaving System; and
Philips Sonicare Essence PowerToothbrush
- Tools & Home Improvement: Streamlight Nano Light Miniature Keychain LED Flashlight; Smith's PP1 Pocket Pal Multifunction Sharpener; and Black & Decker All-In-One SureGrip Laser Level
- Automotive: Battery Tender Junior 12V Battery Charger; Wagan 12-Volt Heated Seat Cushion; and Mystic Industries Reindeer Vehicle Costume
- Baby: Baby Einstein Take Along Tunes; Vulli Sophie the Giraffe Teether; and Cloud B Twilight Turtle Constellation Night Light
AmazonWireless: Motorola DROID RAZR 4G Android Phone (
Verizon Wireless); Samsung Galaxy S II Epic Touch 4G Android Phone ( Sprint); and Samsung Galaxy S II 4G Android Phone ( AT&T)
- Amazon Appstore for Android: Angry Birds (Ad-Free); TETRIS; and Pandora Internet Radio
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
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