Press release
adidas Migrates SAP Environments to AWS
As the preferred cloud provider for adidas SAP workloads, AWS will help one of the world’s largest sports brands to transform its business by implementing SAP S/4HANA
Modernizing its ERP system with SAP provides adidas with the technology foundation needed to connect its data across its entire global operations. This new cloud-based system will support the company’s physical sales channel by enabling SAP environments to be integrated with AWS capabilities, such as machine learning and analytics, to streamline supply chain, inventory, and merchandising operations for retail stores around the world. By creating a cloud-based consumer experience, adidas can offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.
AWS’s extensive SAP experience allows adidas to closely integrate its SAP S/4HANA environment with AWS technologies to enable advanced analytics capabilities, data science, and enterprise reporting. By building a cloud-based data lake on AWS, adidas will gain visibility across its internal and consumer-facing operations to deliver new business and consumer insights. By applying machine learning capabilities, such as
Using high performance computing on AWS, adidas is able to run complex workloads simultaneously for design teams around the world to modernize 3D design capabilities at scale. This capability will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. AWS enables the sports brand to create digital twins, virtual representation of its product lines, that will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. Overall, incorporating these technologies into the design process will result in faster product creation and design for athletic apparel and shoes, enabling designers to quickly incorporate consumer feedback at the early stages of the creation process.
In addition, AWS Sustainability programs will help adidas to reduce the environmental impact of their cloud usage. AWS sustainability solutions architects, experienced advisors on sustainable infrastructure and software design, will evaluate current and future cloud architectures, and determine which technology decisions will support adidas’ overall sustainability goals.
“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come,” said
“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services,” said
Backed by its unmatched experience in running SAP workloads, AWS helps customers get the best performance and most value out of their mission-critical SAP platforms. Running SAP on AWS gives customers the control and confidence to securely run their business, leveraging the most reliable and scalable infrastructure, the broadest set of cloud capabilities, and the largest community of technology partners to help with SAP migration and modernization.
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About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/
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